Manila, PH – What’s the Media Outlook in 2019? Leading industry experts will unleash media forecast and analysis where opportunities for growth are occuring, trends that companies should be mindful of, and which markets are emerging in the coming year.
The presentation of data serves as spring board to informative panel discussion that follows in each segment presentation.
Find out in the Media Outlook 2019 on December 11, 2018 at Fairmont Hotel, Makati City, PH.
Panel of Experts composed of Joanna Chan-Mojica, Managing Partner – Metropolis,
Vinay Goel, General Manager – Posterscope PH and Lloyd Tronco, Executive Director – PhilCourse;
ANC’s Lexi Schulze being the host and moderator of the media briefing.
The Panelists will be composed of Media Experts, Media Analysts, Media Planners and Buyers, Top Advertisers, Brand Builders (Agencies) and Industry Leaders who will draw insights from data, analysis, and emerging trends.
They will provide information and answer questions to be addressed in the briefing, such as, how Traditional Media is evolving (Radio, TV and Print), why billboard advertising and digital Out-of-Home are popular to millennials, and how does mobile transforms Filipino consumers’ lifestyle, behavior, and habits; it will discuss digital transformation that fuels disruption, innovation, and customer experience (CX).
Jay Bautista, Kantar Media Philippines’ Managing Director, presents how traditional media
is evolving as a consumer touch point …
Donald Lim, Country CEO of the Dentsu Aegis Network Philippines, presents the implication
of digital disruptions in brand building, marketing and advertising program …
The Media Outlook 2019 presents more than just the usual economic forecasts we get from different media groups. Very few fora touch on the topic of marketing communications in a holistic approach – from looking at the current landscape, trends and forecasts, to its implications for the media industry in the coming year, 2019.
The Media Briefing is open to all CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.
The program is organized by Fiera de Manila, Inc. (www.fmi.com.ph)