Vital Healthcare Marketing Conference ’18

Date: March 20, 2018
Location: Fairmont Hotel, Makati City, PH

Register Pay Online

Vital Healthcare Marketing Conferene 2018


Few industries today are as challenging as Healthcare. It is constrained by a very high level of legislation and regulation. The selling and buying process is intricate. Price structures are provoking unusual partnerships. The millennial generation as patients and HCPs (Health Care Providers) are creating new forms of relationships. Advanced marketing and distribution systems and platforms are emerging. And technology is constantly evolving to seamlessly integrate itself in the lives of the patients, members and providers of the healthcare community.

This conference aims to help the healthcare marketing decision-makers to develop an innovation mindset amidst this changing environment.

Key Conference Topics

1. The Innovation Mindset in Healthcare Marketing

The healthcare landscape is undergoing a major transformation. Companies and brands are in search of innovation in healthcare experiences for patients and HCPs (Health Care Providers) that will differentiate them from their competition and generate sustainable growth. This requires companies and brands to explore new models of innovation for sustainable growth.

2. The Evolving Patient and HCPs (Health Care Providers) Partnerships

The millennial generation is beginning to influence the changing relationships between patients and HCPs (Health Care Providers). There is a need to identify, understand and explore the changing behaviors, attitudes and motivations of this generation and how they will inspire new thinking in patient care.

3. Meaningful Connections in Marketing Communications

Content overload is plaguing marketing communications today. It is a world where every day, 500 million tweets, 4.3 billion Facebook messages and 500 million hours of YouTube footage are sent, posted and uploaded. In this world, only brands that form more meaningful connections with people will prosper. Brands need to know why people care and how their brands can be meaningful.

4. Distribution Plans that Create More Access Points for Customers

With the advent of increased mobility and connectivity, customers are demanding better access to health products and services. This session explores new channels and touch points, and how healthcare marketing practitioners can complement these with existing traditional channels.

5. Data, Discovery and Personalization

New technologies and platforms have accelerated the pace and scale of information exchange. This session explores the opportunities of data with technology to help design new consumer experiences and solutions in healthcare that are authentic, human-centric and personalized.

6. Healthcare Innovation in Action

This case study demonstrates how one of the largest conglomerates in the Philippines entered the Healthcare industry with a fresh perspective and an unconventional approach to address the needs of the new Filipino consumer.

7. The Way Forward for Innovations in the Philippine Healthcare Industry

A provocative panel discussion among CEOs from the leading companies in Healthcare industry explores the challenges and opportunities of innovation within the Philippine environment.

Resource Speakers/Experts and Panelists

1. Maria Garrido, Global CEO, Havas X
2. Vicky Ortega, Planning Consultant, Havas Anthropology
3. Lloyd Parata, Watson Customer Engagement Manager, SG, VT, PH-ASEAN, IBM
4. Paolo Borromeo, President, Ayala Healthcare Holdings
5. Teodoro Padilla, Executive Director, Pharmaceuticals
and Healthcare Association of the Philippines (PHAP)
6. Cheryl Maley, President and Managing Director, Novartis Philippines
7. Brent Denning, Country Manager, Pfizer Philippines

Who Should Attend

Healthcare marketing practitioners in Consumer Healthcare, Specialized Products, Established Products, Hospitals and Medical Services, Wellness, Health Insurance, Distribution and Retail.

CMOs, Category Management Heads, Brand Marketers, Decision Makers in Sales and Distribution, Product Development, Advertising, Digital Marketing, Promotions, CRM, Research, Customer Care, Corporate Planning, Government Relations and the Academe.

Registration Fees

P10,000 + VAT inclusive of meals and conference kit.

Discount Scheme
– Package of 5 Delegates + 1 Free
– 20% discount for Academe/Students/Government

For Exhibit/Sponsorship/Registration:

Call: +632-8960639, 8960637
Fax: +632-8960637, 8902101

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Resource Speakers/Experts and Panelists

Paolo Borromeo

Ayala Healthcare Holdings, Inc.

Paolo Borromeo is a Managing Director and a member of the Ayala Corporation Management Committee and the Ayala Group Management Committee. He is the Group Head of Corporate Strategy and Development of the Company, overseeing strategy, innovation, special projects, and new business development.

In addition, Mr. Borromeo leads Ayala Corporation’s healthcare businesses as President of Ayala Healthcare Holdings Inc. He also sits on the board of various companies across the Ayala Group.

Prior to joining Ayala, he was a Principal at Booz & Company, a global strategy consulting firm, based out of San Francisco, California.

Paolo holds a Bachelor of Science in Management Engineering at Ateneo de Manila University and his Masters in Business Administration with honors from the Wharton School at the University of Pennsylvania.

Cheryl Maley

President and Managing Director
Novartis PH

Cheryl joined Novartis in late 2013 and has been Country Head and President in the Philippines since September 2016. She has 20 years Pharmaceutical industry experience with roles spanning across sales, marketing, business development, communications, commercial operations and Patient Access. She is a very experienced Marketer with local, regional and global experience and has worked for a diverse range of pharmaceutical organisations including Servier, Wyeth and Abbott/AbbVie.

In addition to the breadth and depth of experience in the Pharmaceutical Industry, Cheryl also worked over five years with a Consulting organization that provided broad experience across many diverse industries from FMCG to heavy machinery. This Director of Business Development role covered the Asia Pacific region providing exposure and leadership experience in many diverse cultures.

Cheryl has a Bachelor of Science degree, a Diploma of Education and a Masters of Business Administration from the University of New England in Armidale, Australia. She also has a passion for innovation and has completed formal trainings with What-If Innovation (UK), Kellogg Institute (USA), Inventium (Australia) and RAW Innovation (Australia).

Brent Denning

President and Country Manager
Pfizer Philippines

Brent is the President and Country Manager of Pfizer Philippines and also concurrently leads the Pfizer Essential Health business unit. Brent earned his Bachelor of Science degree and Diploma in Chemistry Industry from Macquarie University in Syndey, Australia. He has over 20 years of experience and success in marketing, strategy, and sales across Asia Pacific (Japan and Australia) prior to joining Pfizer Philippines.

Pfizer Philippines employs over 700 Filipinos and covers primary care, hospital injectables, vaccines, generics, and consumer healthcare products. Pfizer has been cited as one of the top corporate taxpayers in the Philippines in recent years and maintains a strong social responsibility presence through the Pfizer Philippines Foundation, where Brent is also the Chairman and Trustee.

Brent is a board member of the Pharmaceutical Healthcare Association of the Philippines (PHAP) and chairs its Public Affairs Committee. He also chairs the Pharmaceutical Committee of the American Chamber of Commerce. Among his other memberships are the Management Association of the Philippines, Makati Business Club, European Chamber of Commerce of the Philippines, and the Manila Polo Club.