The 23rd Graphics & Publishing Seminar 2018

Date: March 21 - 23, 2018
Location: AIM Conference Center, Makati City, PH

23rd Graphics & Publishing Seminar 2018

Sharpen your skills. Increase your productivity.
Learn from the Masters. Learn from the Pros.

The seminar aims to improve your skills and productivity in creating designs and marketing
for print, web, screen and videos. Learn how to create effective designs for your communication projects.
Learn the fundamentals and creatively break the rules upon mastery.


March 21, 2018, Wednesday

Adobe Photoshop CC 2018: Video Editing In Photoshop CC
09:30AM – 12:30NN (half-day)

Resource Speaker: Mario J. Ramirez, Adobe Certified Expert (ACE), Adobe Certified Instructor (ACI)

Whether you’re a photographer, designer or just want to learn the basics and use the video features available in Photoshop, this seminar is for you. Begin with the basics of video production, then go into editing and color correction of footages, work with audio, add animation and motion effects, and finally, export the final project.

The seminar includes video features and workflow methods, useful techniques and details for creating videos, and enhancing Photoshop projects

Level: Basic to Intermediate – Participants are expected to already understand Photoshop basics and have experience using it.

Editors Bootcamp: Video Editing Made Easy With Adobe Premiere Pro CC 2018
01:30PM – 04:30PM (half-day)

Resource Speaker: Dennis Lucero, Adobe Certified Expert (ACE), Apple Certified Pro, and Apple Mentor Certified Trainer

A detailed walk through of Adobe Premiere Pro CC 2017 using the same software used to edit ‘Marvel’s Deadpool’ in 2016. Attendees who are beginners, new users, switchers and seasoned veterans, will benefit through a detailed interface tour, various functions of different panels, techniques to speed-up and optimize editing, working with transitions, effects, round-tripping to Adobe After Effects, color grading, and finally, finishing with output in various formats for the web, TV, and film.

Level: Beginner to Intermediate

March 22, 2018, Thursday

Designing Logos, Labels, and Product Packaging For Branding
09:30AM – 12:30NN (half-day)

Resource Speaker: Tony Bucu, Independent Graphic Designer, Adobe Certified Expert (ACE)

Know the origin and background of how brands came about, how they evolved through the years, and how their branding and marketing affect consumer purchasing decisions. See how big brands have sustained its popularity and how they influence consumers through the power of media, pop-culture, and corporate branding. This session is for graphic artists and designers, layout artists, product designers, brand developers, sales and marketing professionals and those involved in branding and packaging.

Level: Beginner to Intermediate

Designing For Printed Flyers, Brochures and Marketing Collaterals
01:30PM – 04:30PM (half-day)

Resource Speaker: Tony Bucu, Independent Graphic Designer, Adobe Certified Expert (ACE)

A quick study on the basics of flyer, brochure and collateral design — from media types/sizes, preparation of materials, text for layout, proper use of grids, white space, and typefaces/fonts. This session is for graphic artists and designers, layout artists, and those involved in print media production.

Level: Beginner to Intermediate

March 23, 2018, Friday

Building An Integrated Online Marketing Campaign for Creatives Pros
09:30AM – 4:30PM (whole day)

Resource Speaker: Bernard San Juan, General Manager, TrueLogic Online Solutions Inc.

Learn to develop an entire online marketing plan for creative professionals by implementing basic research, develop clear business message, and evaluating the best strategies and platforms for online marketing campaign. This session will discuss SEO, content development, link building, blogs, digital PR, social media, email marketing and analytics, as essential tools in strengthening and maintaining your business online presence and marketing.

Level: Beginner to Intermediate

Who Should Attend

Graphic artists and designers, digital artists, creative directors, photographers, art directors, web developers and designers, webmasters, programmers, illustrators, AV Producers, publishers, layout artists, print managers, production artists, animators, multimedia specialists, corporate communicators, digital marketers, educators, IT Professionals, and those involved in marketing and creative industries.

Registration Fee

PHP 5,500 per day
Fees are inclusive of VAT, snacks, lunch, and seminar kits.

Discount Scheme (Choose 1 discount scheme)

Package of 5 + 1 (send 5 delegates and get additional 1 for free)
10% Discount to Past Delegates
20% Discount to Academe/ Students/ Government/NGOs

Resource Speakers and Experts

Mario J. Ramirez

Adobe Certified Expert (ACE)
Adobe Certified Instructor (ACI)

Mario Ramirez is an experienced instructor and speaker in the field of graphics software applications. He is an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI) for Photoshop CC. He teaches Photoshop to designers, photographers, business professionals as well as casual users. He is on the faculty of the Philippine Center for Creative Imaging (PCCI), the only Adobe Authorized Training Center (AATC) in the Philippines. He has taught at the ISO-certified MMLDC training facility and at The Garage: Jescom Creative Technologies, the Ateneo De Manila University in Katipunan.

Aside from teaching at PCCI, he regularly presents at prestigious conventions like the Graphic Expo and DLSU-D Graphic Convention.

Dennis Lucero

Adobe Certified Expert (ACE)
Apple Certified Pro, and Apple Mentor Certified Trainer

Multimedia Producer , Lead Programmer , Web Developer, Video Production Specialist , Non-Linear Video Editor, Motion Graphics Specialist, IT Systems Manager & Support and Digital Cinema Production Specialist at Mediastreak Computer Development.

Trainer at the Philippine Center for Creative Imaging. Had worked at MGA Productions in Galveston, Texas, USA as a Graphic Designer, Multimedia Programmer, Web Developer and Non-Linear Video Editor.

He studied Associates Degree in Multimedia (3.6 GPA with Honors) at Art Institute of Houston, Houston, Texas, USA. Bachelor of Arts Communication, Major in Film and Audio Visual Communications at University of the Philippines Diliman Campus, Plaridel Hall, College of Mass Communication.

Professional Certifications includes: Apple Certified Trainer (ACT) for Apple Final Cut Pro X (Level 1) Apple Certified Trainer (ACT for Apple Final Cut Pro X (Level 2) Apple Certified Pro (ACP) for Apple Final Cut Pro X Adobe Certified Instructor (ACI) for Premiere Pro Adobe Certified Expert (ACE) for Premiere Pro.

Antonio ‘Tony’ Bucu

Independent Graphic Designer
Adobe Certified Expert (ACE)

Studied electrical engineering at Mapua Institute of Technology, and never thought he would end up as a graphic designer. After college, Tony decided to explore his artistic skills and worked as an artist for a garments factory, designing shirt graphics. He has never looked back since then as he became a designer for the last 15 years. Tony has worked as a freelance consultant/designer for Fiera de Manila, Inc., Bozell, Basic FCB, Campaigns and Grey, and Leo Burnett, and as a full-time designer for Pixel Magic and Gimenez Group. He has art directed photo shoots for BPI and Equitable, and is an experimental photographer in his own right. Tony is an instructor at the Philippine Center for Creative Imaging.

Bernard N. San Juan III

General Manager
TrueLogic Online Solutions, Inc.

Bernard has a proven track record in the field of sales, sales management and training, workforce management, HR, online marketing, eCommerce and web development.

In 2000, he started with the local web-portal, Filonline, to his current position as General Manager of Truelogic Online Solutions.

In over 14 years, he coached dozens of successful sales professionals, trained sales teams, managed the business in the development of hundreds of websites, over a thousand digital marketing projects, managed e-commerce online stores, incorporated four companies and grown three start-ups to multi-million dollar-sized companies –,,, LWCI/


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