Media Outlook 2019

Date: December 11, 2018
Location: Fairmont Hotel, Makati City, PH

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Media Outlook 2019

The Media Outlook 2019 presents more than just the usual economic forecasts we get from different media groups. Very few fora touch on the topic of marketing communications in a holistic approach – from looking at the current landscape, trends and forecasts, to its implications for the media industry in the coming year, 2019.

The Media Outlook 2019 reviews where opportunities for growth are occuring, trends that companies should be mindful of, and which markets are emerging in the coming year. The presentation of data serves as spring board to informative panel discussion that follows in each segment presentation.

The Panelists will be composed of Media Experts, Media Analysts, Media Planners and Buyers, Top Advertisers, Brand Builders (Agencies) and Industry Leaders who will draw insights from data, analysis, and emerging trends.

These are the relevant questions to be addressed in the Briefing:

1. How TV is evolving in today’s digital environment?
2. What is the state of radio? Where is print media heading to?
3. What makes billboard advertising and digital out-of-home relevant to the millennial market?
4. How does out-of-home amplify digital campaigns?
5. How does mobile disruptively transform Filipino consumers’ lifestyle, behaviour and habits?
6. What are the implications of these digital disruptions and innovation in brand building, marketing and advertising program?

We will hear from the Panel of Experts representing various industry stakeholders to answer and provide information in the Media Briefing.

Key Briefing Topics

I. The State of Transformation of Traditional Media

II. The Outlook for Out-of-Home (OOH)

III. OOH in a Digital World

IV. Digital Fuels Disruptions, Innovation and Customer Experience (CX)

Who Should Attend

CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.

Registration Fees and Discounts

PHP 6,599 + VAT, inclusive of meals and kit

– Package of 5 Delegates + 1 Free
– 5% Discount to Past Delegates
– 20% Discount to Academe/ Students/ Government

The Resource Speakers and Experts

Jay Bautista

Managing Director
Kantar Media Philippines

Jay is the Managing Director of Kantar Media Philippines. He celebrates his 25th year in field of media research this year.

Jay is a member of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP), to which he serves as Director in 2013. He also served as a member of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President in 2010.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and an MBA from the University of the Philippines.

Gino Borromeo

Chief Strategy Officer
McCann Worldgroup Philippines

Gino leads the cross-functional strategy team of McCann Worldgroup, the Philippines’ largest marketing communications agency whose clients include Nestle, Coca-Cola, Unilab, Jollibee Foods Corporation, BPI, Ayala Land, Philippine Airlines and San Miguel Beer among many others.

Gino brings nearly 20 years of hands-on experience planning for brands at the local, regional and global level – both for consumer and B2B brands.

Gino is also the local market champion for Truth Central, the global thought leadership unit of McCann Worldgroup. Through the use of proprietary Truth Studies, Truth Central’s mission is to uncover the hidden truths about people and culture that can make brands successful in the world today.

Eduardo I. Mapa, Jr.

Founder and CEO
Castle By The River
A Digital Transformation Agency

‘Digital Transformation Agent and Evangelist, Culture Maker, Data Whisperer And Chief Storyteller – At Large.’

Ed is the Founder and CEO of Castle By The River, A Digital Transformation Agency.

He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning.

Prior to moving in the start up and consultancy arena, Ed’s career spanned across key markets in Asia and worked with global advertising and marketing networks: Omnicom Group and Havas.

He was CEO of Digital Arts Network (DAN)/TBWA Manila; Co-Founding Partner of Havas Media Ortega in Manila; Chief Innovation Officer, Havas Media China; CEO of Havas Digital, Beijing; CEO of Havas Digital Mumbia, India; CEO and President of Media Contacts, Philippines (now Havas);Regional Account Director, Euro RSCG (now Havas) in Singapore.

He has led numerous innovative advertising and digital marketing campaigns and handled the businesses of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms among others.

Ed is one of the Co-Founding Directors of the Internet and Mobile Marketing Association of the Philippines (IMMAP)- the country’s premiere industry authority in digital marketing. He is recognized father of the ‘Boomerangs’– considered as the Oscars of Digital marketing campaigns in the Philippines and just recently, Ed was the Director-In-Charge of the highly successful first Philippine Digital Congress in 2016 at the Philippine International Convention Center (PICC).

Lucien Dy Tioco

Executive Vice President
Philstar Media Group

Lucien, as the Executive Vice President of Philstar Media Group, he leads the Sales and Marketing of The Philippine Star, Business World, Pilipino Star Ngayon, Freeman, Banat and PM. He oversees The Star’s multimedia platforms – Philstar TV, Philstar Digital, Philstar Outdoor and Philstar Social. Under his leadership, The Star has been recently appointed the sales and marketing arm of BloombergPH and TouchPay.

He became Senior Vice President for Sales and Marketing for the country’s leading business newspaper, BusinessWorld since 2015. He handled the Marketing operations and grow the company’s advertising revenues.

His other past stints are from Philstar Daily, Inc., STAR Group of Publications, Stargate (People Asia Magazine) and OctoArts International.

Lucien is keen on popular music and the industry since his college years.

In OctoArts International, where he had his first job in the local recording business, he screened all international releases of different music genres ranging from pop to classical, from popular record labels, such as, Virgin, Chrysalis and RCA, suitable for local market that will assure record sales for the company.

Lucien received outstanding awards, such as, 2016 Agora Awardee in Marketing Communications for pushing the envelope for print media to thrive well in the changing media landscape.

He is also the CEO Excel Awardee in 2016 and University of Santo Tomas as an Outstanding Thomasian Alumni (TOTAL) Awardee in the field of media.

Lucien holds Bachelor of Arts (BA) Journalism in University of Santo Tomas. He earned his MBA in the University of Western Australia.

Lloyd Tronco

Executive Director
Philippine Center for Out-of-Home Media Research and Science (PhilCourse)

Lloyd is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-of-Home (OOH) media, started more than 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising based in Bacolod in1994.

In 2001, Out-of-Home (OOH) media began gaining popularity in the Philippines. Lloyd was hired by McCann Erickson Philippines’ media unit, Universal McCann to be part of a team specializing in out-of-home media.

At Universal McCann, he handled the Out-of-Home (OOH) media requirements of the agency, serving the requirements of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom until early 2005.

Following the stint with Universal McCann, he set up a consultancy which developed the business of OOH media vendors, and serving the Out-of-Home (OOH) media needs of various media agencies. He is a Certified Digital Marketer and is an advocate of Out-of-Home (OOH) and digital channels to achieve maximum awareness for brands.

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