Media Outlook 2018
Date: December 11, 2017
Location: Fairmont Hotel, Makati City, PH
The Media Outlook 2018 presents more than just the usual economic forecasts we get from different media groups. Very few fora touch on the topic of marketing communications in a holistic approach from looking at the current landscape to trends and forecasts including its implications for the media industry in the coming year – 2018.
In addition, these relevant questions should be addressed:
1. How TV is evolving as a dominant consumer touch point?
2. What is the state of radio and print media? What’s the uptake?
3. How are the millennials consuming billboard advertising and digital out-of-home?
4. How does out-of-home amplify digital campaigns?
5. How digital and mobile are disruptively transforming the Filipino consumers lifestyle, behaviour and habits?
6. What are the implications of these digital disruptions in brand building, marketing and advertising program?
These are just some of the questions that the Panel of Experts representing various industry stakeholders will answer and provide information in the Media Briefing.
The Panel of Experts is composed of the following:
1. Jay Bautista, Managing Director, Kantar Media Philippines
2. Donald Patrick Lim, CEO, Dentsu Aegis Network PH
3. Vinay Goel, General Manager, Posterscope PH
4. Joanna Chan-Mojica, Managing Partner, Metropolis
5. Lloyd Tronco, Executive Director, PhilCourse
Key Briefing Topics
I. Is traditional media still relevant? – Jay Bautista, Managing Director, Kantar Media
II. The Outlook for Out-Of-Home (OOH) – Vinay Goel, General Manager, Posterscope PH
III. OOH in a Digital World – Lloyd Tronco, Executive Director, PhilCourse
IV. Has digital become mainstream? – Donald Patrick Lim, CEO, Dentsu Aegis Network PH
Who Should Attend
CMOs, Managing Directors, Advertising/Marketing Managers, Brand Managers, Category Managers, Product Managers, Corporate Communication Managers, Media Planner/Managers, Publishers, Advertising Suppliers, Entrepreneurs, Academics, Students, Government, and those involved in advertising and marketing.
Registration Fees and Discounts
PHP 6,599 + VAT inclusive of meals and kit
– Package of 5 Delegates + 1 Free
– 10% Discount to Past Delegates
– 20% Discount to Academe/ Students/ Government
For Sponsorship and Registration
Call: +632 – 8960639, 8960637
Fax: +632-8902101, 8960637
Visit website: https://www.fmi.com.ph
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The Resource Speakers and Experts
Country Chief Executive Officer (CEO)
Dentsu Aegis Network Philippines
Dr. Donald Patrick Lim, PhD. is the Country CEO of the Dentsu Aegis Network Philippines. Prior to his current role, he served as Chief Digital Officer of ABS-CBN Corporation, Chief Innovation Officer of McCann Worldgroup Philippines, and Managing Director of the digital arm of McCann, MRM Manila – the 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. He was the former President and CEO of Yehey! Corporation and Media Contacts Manila.
Dr. Donald holds a Business Management degree from the Ateneo de Manila University; an MBA with distinction from Murdoch University; and doctorate degree in Business Administration from the University of Phoenix. Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management.
Donald finished Pelmanism from the Pelman Institute in Sydney, Australia. Currently, he teaches eMarketing at the Graduate School of De La Salle University, Advanced Marketing and Advanced Strategic Management for the Doctoral Program at San Beda College.
Dr. Donald is an adjunct professor at the Asian Institute of Management, and teaches eMarketing at the Graduate School of De La Salle University, and the IMC Program at the University of Asia and the Pacific, Advanced Marketing at the Bradford University, and Advanced Marketing and Advanced Strategic Management for the Doctoral Program at San Beda College.
Aside from his full time job with the Dentsu Aegis Network, he oversees five other businesses of his own, and does management consulting for up and coming brands and businesses.
Dr. Donald is one of the only 24 Certified Professional Marketers in the country, and one of the first in the Philippines to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship. He used to sit as part of the Technical Panel of the Commission of Higher Education (CHED), and has also been awarded the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing by the Jose Rizal University. Considered one of the Founding Fathers of digital marketing in the Philippines.
He was awarded by various institutions and organizations, most recently, The Outstanding Young Men (TOYM) Award for Community Building in Digital Media.
He was the first awardee of the Agora Award for Marketing Communications by the Philippine Marketing Association (PMA), a 2015 Young Global Leader conferred by the World Economic Forum, and the only Filipino to receive the DMN 40 under 40 awarded in New York.
On top of these, he was conferred Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, and the first recipient of the Digital Leader of the Future Award conferred at the World Brand Congress in Mumbai, India.
He was President of the Philippine Marketing Association (PMA) and Founding President of Internet and Mobile Marketing Association of the Philippines (IMMAP). He was a Board Governor of the Management Association of the Philippines (MAP), and a past Board of Director of the Manila Junior Chamber.
Finally, Donald served as a Board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips, and Board of Trustee for the World WildLife Fund Philippines and the Knowledge Channel Foundation.
Kantar Media Philippines
Jay is the Managing Director of Kantar Media Philippines. He celebrates his 25th year in field of media research this year.
Jay is a member of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP), to which he serves as Director in 2013. He also served as a member of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President in 2010.
Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and an MBA from the University of the Philippines.
Joanna Chan-Mojica is the Managing Partner of Metropolis, a start-up company, a data-driven enterprise leveraging on out-of-home as a platform.
She is a celebrated media personality, the new CEO of Carat Philippines, and Dentsu Aegis Network Chief Media Officer starting January 1, 2018.
Prior to joining Dentsu Aegis Network, Joanna pursued her passion in learning and exploring digital space, and joined Certified Digital Marketer (CDM) Program – a learning center offering digital courses.
Joanna began her 22-year professional career in J. Walter Thompson’s Media Department. Her last post was being a full-time CEO of Starcom MediaVest Philippines, the country’s largest media agency. She propelled Starcom MediaVest Group into sustained leadership as affirmed by globally respected Ranking Agency – RECMA.
Under her leadership, the agency picked up a slew of awards for its works in Festival of Media competitions, won accolades in local and regional awards like Tambuli, OAAP and Agency of the Year derbies, and put in place a comprehensive organizational development program, amongst other game-changing initiatives.
Joanna also worked in both agency and client side – GroupM, Mindshare Philippines, and The Coca-Cola Export Company.
Joanna holds a Bachelor of Science degree in Marketing at the De La Salle University.
Vinay Goel is the General Manager of Posterscope Philippines, the out-of-home specialist brand of Dentsu Aegis Network. His career spans over 12 years of experience in marketing communications with specialization in OOH and location advertising, trading, media management, and innovation.
Vinay is instrumental in the successful establishment of Posterscope in the Philippines back in 2014 with the agency now managing multiple clients across various industries. Under his leadership, Posterscope was brought to a different level — starting from the suite of prism tools, he brought to the country to the innovative and real time digital OOH executions the agency was able to deliver for their clients.
Prior to moving to the Philippines, he was the Senior Business Director of Posterscope’s Northern and Eastern India operations.
He holds a degree in Information Technology from the Manipal Academy of Higher Education and an MBA in Marketing Management from IMS Ghaziabad in India, respectively.
Philippine Center for Out-of-Home Media Research and Science (PhilCourse)
Lloyd is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-of-Home (OOH) media, started more than 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising based in Bacolod in1994.
In 2001, Out-of-Home (OOH) media began gaining popularity in the Philippines. Lloyd was hired by McCann Erickson Philippines’ media unit, Universal McCann to be part of a team specializing in out-of-home media.
At Universal McCann, he handled the Out-of-Home (OOH) media requirements of the agency, serving the requirements of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom until early 2005.
Following the stint with Universal McCann, he set up a consultancy which developed the business of OOH media vendors, and serving the Out-of-Home (OOH) media needs of various media agencies. He is a Certified Digital Marketer and is an advocate of Out-of-Home (OOH) and digital channels to achieve maximum awareness for brands.