Disruptive Marketing Communication and Customer Centricity Seminar 2017
Date:
April 26 - 26, 2024
Location:
Overview
An interactive seminar-workshop that integrates the knowledge of transformation, integrated marketing communication and customer centric in today’s dynamic markets to create better value-driven proposition.
How do marketers come and move closer to customers for acquisition, engagement and retention?
How do marketers come-up with value-driven propositions, customer advocacy, and communicate effectively to customers?
Today’s highly competitive markets weed out weak approaches in understanding customers.
Marketing and selling programs should be strategic and customer-centric to survive volatile marketplaces and customers.
The new normal in customer behavior and their buying preferences is one of instant gratification given the digital-driven world.
This seminar-workshop will transform old, traditional and ineffective marketing communication approaches to dynamic, forward-looking, and customer-driven marketing programs.
Key Seminar Topics
AM – Disruptive Marketing Communication Strategy
1. What is marketing communication strategy?
2. The marketing communication mix
3. Steps in developing an integrated marketing communication plan
4. Elements of integrated marketing communication
5. Case studies and examples of integrated marketing communication strategy
PM – Customer Centricity
1. The changing customer today
2. Definition and benefits of customer centricity
3. Customer centric practices of U.S. and Philippines companies
4. Product centric versus customer centric
5. Legendary Service
6. Moments of Truth
7. Customer centric culture
8. Net Promoter Score
Who Should Attend
Middle to senior-level Managers, Marketing Managers, Brand Managers, Category Managers, Sales Managers, Advertising Managers, Business Development Managers, Product Managers, Entrepreneurs, Start-ups, Corporate Planners, Project Managers, Account Managers, Branch Managers, and those who are involved in business, marketing and sales activities.
Registration Fee
PHP 8,999 exclusive of VAT, meals and seminar kit
Discount Scheme
Package of 5 + 1 (send 5 delegates and get additional 1 for free)
20% Discount for Academe/Students/Government/NGOs
Register Today!
For Exhibit/Sponsorship/Registration
Call: +632 8960639, 8960637
Email: norelyn@fmi.com.ph
The Resource Speakers and Experts
Mario J. Ramirez
Instructor, Philippine Center for Creative Imaging
ACE, ACI
Mario Ramirez is an experienced instructor and speaker in the field of graphics software applications. He is an Adobe Certified Expert (ACE) and Adobe Certified Instructor (ACI) for Photoshop CC. He teaches Photoshop to designers, photographers, business professionals as well as casual users. He is on the faculty of the Philippine Center for Creative Imaging (PCCI), the only Adobe Authorized Training Center (AATC) in the Philippines. He has taught at the ISO-certified MMLDC training facility and at The Garage: Jescom Creative Technologies at Ateneo de Manila University.
Aside from teaching at PCCI, he regularly presents at prestigious conventions like the Graphic Expo and DLSU-D Graphic Convention.
Antonio ‘Tony’ Bucu
Instructor, Philippine Center for Creative Imaging
Adobe Certified Expert (ACE)
Studied electrical engineering at Mapua Institute of Technology, and never thought he would end up as a graphic designer. After college, Tony decided to explore his artistic skills and worked as an artist for a garments factory, designing shirt graphics. He has never looked back since then as he became a designer for the last 15 years. Tony has worked as a freelance consultant/designer for Fiera de Manila, Inc., Bozell, Basic FCB, Campaigns and Grey, and Leo Burnett, and as a full-time designer for Pixel Magic and Gimenez Group. He has art directed photo shoots for BPI and Equitable, and is an experimental photographer in his own right. Tony is an Instructor at the Philippine Center for Creative Imaging.
Rollan M. Bañez
Technology Evangelist – GetCre8tive Corporation
Adobe Certified Expert (ACE), Adobe User Group Manager
Adobe Community Professional
Founder – Graphikarista Creative Group
Head Trainer – Creative Nation Academy
Head Admin – Graphic Artist Philippines
Rollan has 16 years in the IT industry starting as an IT Staff and later a System Administrator working with various software and hardware technologies for Windows, Mac OS and Linux on both client and server software platforms.
Passionate about arts, creativity, and design, he channelled his insights in mastering Adobe applications and became one of the most widely disciplined Adobe Certified Expert in the Philippines. Currently, he is working to get his COMPTIA Certified Technical Trainer + certification.
He manages a community on which he shares his knowledge through events and seminars that #inspireInnovation, dubbed as Creative Cloud Evangelist for the Philippines, he conducts educational roadshows with the advocacy to help build a #CreativeNation.
He finds balance in life through enjoying great music, films, travels, and inspiring the next generation of creative professionals.
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Corporate Partners
Supported by
Technology Partner
