Disruptive Marketing Communication and Customer Centricity Seminar 2017

Date: March 17, 2017
Location: City Garden Grand Hotel, Makati City, PH

Register Pay Online



An interactive seminar-workshop that integrates the knowledge of transformation, integrated marketing communication and customer centric in today’s dynamic markets to create better value-driven proposition.

How do marketers come and move closer to customers for acquisition, engagement and retention?

How do marketers come-up with value-driven propositions, customer advocacy, and communicate effectively to customers?

Today’s highly competitive markets weed out weak approaches in understanding customers.

Marketing and selling programs should be strategic and customer-centric to survive volatile marketplaces and customers.

The new normal in customer behavior and their buying preferences is one of instant gratification given the digital-driven world.

This seminar-workshop will transform old, traditional and ineffective marketing communication approaches to dynamic, forward-looking, and customer-driven marketing programs.

Key Seminar Topics

AM – Disruptive Marketing Communication Strategy

1. What is marketing communication strategy?
2. The marketing communication mix
3. Steps in developing an integrated marketing communication plan
4. Elements of integrated marketing communication
5. Case studies and examples of integrated marketing communication strategy

PM – Customer Centricity

1. The changing customer today
2. Definition and benefits of customer centricity
3. Customer centric practices of U.S. and Philippines companies
4. Product centric versus customer centric
5. Legendary Service
6. Moments of Truth
7. Customer centric culture
8. Net Promoter Score

Who Should Attend

Middle to senior-level Managers, Marketing Managers, Brand Managers, Category Managers, Sales Managers, Advertising Managers, Business Development Managers, Product Managers, Entrepreneurs, Start-ups, Corporate Planners, Project Managers, Account Managers, Branch Managers, and those who are involved in business, marketing and sales activities.

Registration Fee

PHP 8,999 exclusive of VAT, meals and seminar kit

Discount Scheme

Package of 5 + 1 (send 5 delegates and get additional 1 for free)
20% Discount for Academe/Students/Government/NGOs

Register Today!

For Exhibit/Sponsorship/Registration
Call: +632 8960639, 8960637
Email: norelyn@fmi.com.ph

The Resource Speakers and Experts

Eduardo I. Mapa, Jr.
Eduardo I. Mapa, Jr.

Founder and CEO
Castle By The River
A Digital Transformation Agency

‘Digital Transformation Agent and Evangelist, Culture Maker, Data Whisperer And Chief Storyteller – At Large.’

Ed is the Founder and CEO of Castle By The River, A Digital Transformation Agency.

He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning.

Prior to moving in the start up and consultancy arena, Ed’s career spanned across key markets in Asia and worked with global advertising and marketing networks: Omnicom Group and Havas.

He was CEO of Digital Arts Network (DAN)/TBWA Manila; Co-Founding Partner of Havas Media Ortega in Manila; Chief Innovation Officer, Havas Media China; CEO of Havas Digital, Beijing; CEO of Havas Digital Mumbia, India; CEO and President of Media Contacts, Philippines (now Havas);Regional Account Director, Euro RSCG (now Havas) in Singapore.

He has led numerous innovative advertising and digital marketing campaigns and handled the businesses of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms among others.

Ed is one of the Co-Founding Directors of the Internet and Mobile Marketing Association of the Philippines (IMMAP)- the country’s premiere industry authority in digital marketing. He is recognized father of the ‘Boomerangs’– considered as the Oscars of Digital marketing campaigns in the Philippines and just recently, Ed was the Director-In-Charge of the highly successful first Philippine Digital Congress in 2016 at the Philippine International Convention Center (PICC).

Norman Agatep
Norman Agatep

President and Managing Director
Grupo Agatep

With over 25 years of experience in marketing communications, Norman has serviced clients across disciplines including advertising, corporate communications, public relations, and digital media through his previous agency network Havas Worldwide, and now through the independent integrated agency, Grupo Agatep.

Norman has been a Board of Director of the Creative Guild of the Philippines, and in 2015 was President of the Internet and Mobile Marketing Association of the Philippines (IMMAP). Last year, he was Chairman of the Association of Accredited Advertising Agencies of the Philippines (4As), and Chairman of the Ad Standards Council (ASC). This year, he reprises his role as Chairman of the 4As. He is a member of the Public Relations Society of the Philippines (PRSP).

Norman is a frequent speaker on such topics as advertising and the big idea, creating brand stories, crisis communications, digital PR, and music marketing. He is also a faculty member of the Ateneo de Manila University, teaching Strategic Planning and Public Relations to students of the Communications Department.

Outside work, Norman is an award-winning record-producer, a self-taught photographer and painter, and a frustrated poet.

Franco del Rosario
Franco del Rosario

Managing Consultant
Six Sigma Consulting, Manila

Franco is the Managing Consultant of Six Sigma Consulting Manila. He was five years with Arcadis Philippines (formerly Davis Langdon Seah Philippines) for which he was the Head of Corporate Development and Strategy and the CEO Coach. He worked for fifteen years with IBM North America in New York and Florida in Marketing and Financial functions. He had ten years work stint with the Dole Food Company in the US, Nicaragua, Korea, and Japan in Marketing. He is a Lean Six Sigma Green Belt and Green Associate of the Leadership in Energy and Environmental Designs (LEED GA) of the US, Green Building Council.

His company, Six Sigma Consulting, specializes in C-Suite Executive development, independent facilitation of strategic planning, sales and marketing reviews, and enabling firms to leverage corporate culture for strategic advantage and drive increased profitability and efficiency.

Franco holds an MBA from Columbia University, New York, USA. He holds a LiaCom dual degree in History and Political Science and Commerce major in Accounting from the De La Salle University. He was a former Vice President and Governor of the Management Association of the Philippines (MAP).

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