Digital Marketing In A BLINK 2014

Date: October 21, 2014 - October 22, 2014
Location: AIM Conference Center Makati City, Philippines

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Overview

BLINK Seminar focuses on disruptive innovation tools designed for digital marketers of any level,
across industries, to gain ultimate knowledge, strategies, latest tips, tactics and techniques to manage
digital marketing brand campaigns.

This program will cover setting-up road map and strategies down to specific tools that a digital marketer
will use in brand building and campaigns. Industry Experts will present Social Media Brand Marketing Road Map, Innovative Email Marketing, FaceBook Advertising, Managing Reputation Online, Video Marketing, Search and SEO, Analytics, Customer Loyalty and Rewards Using Mobile and E-Commerce.

Learn and network with peers and make new connections with brands and agencies in attendance!

KEY SEMINAR TOPICS

Day 1, Tuesday, October 21, 2014

AM Session

9:30 – 10:45 Creating Your Social Media Brand Marketing Road Map

Is your brand ready to break into a highly competitive market? It should start with a well-thought out strategy plan and doable actionable steps towards successful brand marketing. Set your social media brand marketing road map through planning, execution, measurement and optimization of overall results.

10:45 – 11:00 Tea Break

11:00 – 12:15 Innovating Your Email Marketing Program

Know how email marketing works successfully to connect with customers. Get innovative and cutting-edge techniques towards successful execution through retention and readership.

12:15 – 1:30 Lunch Break

PM Session

1:30 – 2:45 FaceBook Advertising (PPC and Organic)

Filipinos are engaged in FaceBook. Know how to leverage on Filipino consumers presence on FaceBook to push brand engagement and conversion through organic and paid campaigns.

2:45 – 3:00 Tea Break

3:00 – 4:30 Managing Your Reputation Online

Nowadays, consumers find it easy to rave or rant about your brand in social media. Whether good or bad press, word-of-mouth (WOM) in social media spreads like wildfire. Learn how to manage your brand reputation online to sustain high brand equity.

4:30 5:30 Marketing Your Brand Through Videos

Filipino consumers have high video consumption daily. Leverage on video marketing to sell your brand and know
the right channel to promote your brand content.

Day 2, Wednesday, October 22, 2014

AM Session

9:30 – 10:45 Using Search and SEO to Drive Your Content Agenda

Know how Search and SEO techniques will make your brand rank high with strong visibility in web search engines. Get basic knowledge in keyword research, link building and relevance of good, great content and authorship.

10:45 – 11:00 Tea Break

11:00 – 12:15 Customer Loyalty and Rewards Through Mobile

Leverage on the pervasiveness and popular use of mobile phones to create your brand’s customer offers, loyalty and rewards program to enhance customer interaction and engagement.

12:15 – 1:30 Lunch Break

PM Session

1:30 – 2:45 Making Sense of Your Analytics

Keep track of your website traffic to understand and analyze online customers behavior and optimize performance marketing. Discover the value of web analytics and behaviour measurement in your online business.

2:45 – 3:00 Tea Break

3:00 – 4:30 E-Commerce for Top Brands

How top brands effectively connect with consumers towards path to purchase and sales conversion. Get valuable insights from top e-Commerce sites and how to apply online marketing toolkit.

Who Should Attend

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.

Registration Fee

PHP 14,999 + VAT for 2 days, inclusive of meals and kit.
PHP 8,999 + VAT for 1 day, inclusive of meals and kit.

Discount Scheme

Group Discount – 5+1 (send 5 delegates and get 1 more delegate for free)
Previous Attendees to Fiera Learning Events – 10%.

The Resource Speakers and Experts

Dr. Donald Patrick Lim

Dr. Donald Patrick Lim

Chief Digital Officer, ABS-CBN Corporation

Dr. Donald is the Chief Digital Officer of ABS-CBN Broadcasting Corporation. Prior to his current role, he served as Chief Innovation Officer of McCann Worldgroup Philippines and Managing Director of MRM Manila, 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding company, and also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year, and a product of a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.

Dr. Donald holds a Business Management degree from the Ateneo de Manila University; an MBA with distinction from Murdoch University; and doctorate degree in Business Administration from the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia. Currently, he teaches eMarketing at the Graduate School of De La Salle University, Advanced Marketing and Advanced Strategic Management for the Doctoral Program at San Beda College.

He was President of the Philippine Marketing Association (PMA) and the Founding President of IMMAP. Currently, he sits as a Board of Governor of the Management Association of the Philippines (MAP), and was a past Board of Drector of the Manila Junior Chamber. Finally, Dr. Donald serves as a Board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips.

Peach Natividad

Peach Natividad

Digital Strategy Director, McCANN Worldgroup

Peach is the Digital Strategy Director for McCANN Worldgroup, the largest advertising agency in the Philippines. She drives digital strategy leadership for the group while leading a team of strategists from different specializations. Before McCANN Worldgroup, Peach spent time in Tribal DDB as Head of Digital Planning and Analytics and as Digital Strategist for OgilvyOne Manila.

Peach is a certified IMMAP instructor, chairing the Data and Analytics track. She believes in the power of numbers in understanding people, having graduated Magna Cum Laude from the University of the Philippines with a degree in Economics, major in Mathematics and minor in Anthropology.

Hans Koch

Hans Koch

Online Marketing Specialist, Iceberg Media

Hans Koch specializes in Search Marketing, Search Engine Usability, SEO, increasing ROI via Pay-Per-Click campaigns, and landing page optimization. He is the Founder of several companies, which focuses on Internet marketing, training/education, and has also served as General Manager of WebbROI, Dyomo.com and TrafficSupport.net Asian operations.

Koch has spoken at seminars and conventions around the world as an Internet aficionado and participated in a widely circulated BBC report regarding his work on Click Fraud;while Wired Magazine profiled his innovative efforts in re-creating the first click fraud detection software for WhosClickingWho.com. Koch went of San Jose State University and studied Business Administration with a emphasis in marketing.

Leah Camilla Besa-Jimenez

Leah Camilla Besa-Jimenez

Group Head for Media Convergence
Smart Communications, Inc.

Leah has more than 19 years of experience in Marketing, CRM and Digital. She previously worked as the Managing Director of NetBooster Asia (now called Movent, a GroupM company), General Manager of Proximity Philippines, Head of CRM for Globe Telecom and at Ogilvy & Mather. She is a regular speaker on CRM and Digital, locally and regionally. Leah is in the following Industry Boards: MMA (Mobile Marketing Association) APAC Board, IMMAP (Internet and Mobile Marketing Association of the Philippines) and I-COM Programme Board.

Leah graduated from the De La Salle University earning degrees in Bachelor of Arts in Communications and Bachelor of Commerce in Marketing Management.

Constantin Robertz

Constantin Robertz

Managing Director, Zalora Philippines

Constantin is the Managing Director of Zalora Philippines, one of Asia’s leading fashion destinations with focus on B2C operations, supply chain, and customer experience. He is with Rocket Internet as Global Venture Development Manager and built Rocket Internet’s E-Commerce ventures around the world. He was Category Manager of Lamoda.ru and was in-charge of purchasing and planning at Russia’s leading online fashion store. He was in-charge of Commercial Planning in Zalando.de and was a Founder of Next Generation Commerce, Berlin, where he focused on building online ventures through lead generation and content network.

He holds a BA degree from University of St. Gallen and Singapore Management University.

Clayton Wood

Clayton Wood

Marketing Director, TrueLogic Solutions, Inc.

Clayton is an executive with broad experience in building and scaling SEO back end fulfillment structures in outsourcing locations for enterprise level online business. He is a key member of a corporate team who creates and successfully marries ROI and organic SEO methodology through workforce labor, software platforms and QA systems development.

Clay authored online publications which stirred the consciousness of online marketing and SEO professionals: ‘Earn A Seat At The Executive Table: How To Measure Soft And Hard Metrics Of SEO’ at Business2Community; ‘Google Updates Results: Small Businesses Suffer’ at Search Engine Journal; and ‘Major Shifts That I See Happening in SEO – Viva la Revolution!’ at SEOmoz. He also serves as the Marketing Director of seoreseller.com, 365 Outsource.com and TrueLogic Solutions, Inc. at present.

Kankan Ramos-Lim

Kankan Ramos-Lim

Social Marketing Director, Havas Media Ortega

Kankan started her Digital Marketing career at Yehey! Corporation over 10 years ago, when the terms “social media” and “community management” were not even conceived, yet existed through the company’s online Portal. There she managed content publication, message board communities, blogger relationship building, campaign strategies and social media management, among other duties. Her extensive experience in social marketing, media planning, online publishing, strategic planning and analytics have allowed her to handle a diverse collection of Brands — both local and international. Among the brands she has handled are Mead Johnson, Globe Telecom, Unilever, Nivea, SM, The Mind Museum and San Miguel Corporation.

10 years into the industry, her passion only grows with the understanding that digital is the future for brands. Along the way, she further molds her skill sets and know-how by keeping in tune with the times and trends.

Knowing that her heart lies in social marketing, with her specialization being in content creation and digital production, Kankan hopes that she can continue making a difference in the industry.

Now the Social Marketing Director at Havas Media Ortega, she is on a mission to turn accounts and clients to meaningful brands by doing what she does best. Mustering all her experiences, she envisions social marketing as more than just an arsenal of platforms, but an infrastructure, a meaningful play space for stories and experiences to be enriched for both brands and consumers.

Apart from the professional side of her life, Kankan also strives to pursue her other love — art. Through painting, sketching and zentangling, she finds balance between both worlds of her career and her creative passions.

Jason Cruz

Jason Cruz

Social Products Director, MRM/McCann Worldgroup

Jason Cruz is the lead for Social Products and Online Community Management at MRM//McCann Manila, the award-winning digital arm of McCann Worldgroup Philippines. He is also a lecturer at the IIDM Certified Digital Marketer program. This social media marketing website, jsncruz.com, was listed by Social Media Examiner in the Top 24 Social Media Blogs of 2013. He is designated as a Digital Center of Excellence (Philippines) by McCann Worldgroup.

His social media and community management strategies are applied in the industry through some of the country’s biggest brands and businesses. As a subject matter specialist, he has appeared in dozens of academic lectures around the country’s top universities and numerous television features.

Jay Baratilla

Jay Baratilla

SEO Manager, Clockwise Digital

Jay is currently the SEO Manager of Clockwise Digital, a Philippine subsidiary company of Blackglass Australia. The company handles different big brands in Australia for their digital strategy and implementation. Jay manages and leads the team in the Philippines which is assigned for the search engine optimization and strategy of up to 20 Australian Brands ranging from e-Commerce websites to industrial companies.

Jay has been working for 6 years in the internet marketing industry with expertise in SEO, SEM, Social Media Management, Email Marketing, Content Marketing and Mobile Marketing. He studied Bachelor of Science in Computer Science in Bicol University, Legazpi City.