The 14th Digital Marketing In A BLINK Seminar 2019
Date: August 8 - 9, 2019
Location: AIM Conference Center, Makati City, PH
The Digital Marketing in a BLINK Seminar is designed specifically for YOU: the marketing professional.
It is carefully crafted for someone just like YOU.
By attending BLINK, you will:
1. Keep up with important trends that matters and know exactly how to successfully implement the latest techniques.
2. Get the desired ROI every time you launch a campaign, create an ad, or start working on a new platform.
3. Establish relationships with people who are like you – always available, go to group of peers who ask similar concerns, or present new ideas.
4. Develop confidence with every strategy and tactic you present to your boss, colleagues, or clients.
5. Connect and network with people who speak your language and understand your challenges.
In the today’s culture of immediacy, customers expect engagement at their exact moment of need. This level of engagement is viewed as standard across the entire customer journey, prompting marketers to think well beyond their traditional domain – Salesforce Research.
BLINK Seminar provides you with thought leadership, industry best practices, tips, tactics and techniques to guide you in your strategy and in your digital marketing program.
Key Seminar Topics
Day 1, Thursday, August 08, 2019
1. Beyond Millennials: Connecting with Generation Z
Marketers spend their budgets in decoding and understanding the millennials, whose preferences disrupted the entire industries, and therefore, holds enormous economic clout. But as millennials grew-up, marketers are wisely setting their sights on engaging the up-and-coming Generation Z (born 1996 and above) who are influencing family and discretionary spending.
It is critical to begin understanding the Gen Z and nurturing long-term relationships with them. According to Commscope, Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time (outside of school or work) – online. They are constantly bombarded by marketing content and ads, and those messages are beginning to become white noise to them.
2. How to Plan Your Content Marketing Campaign?
Marketers want great content marketing. But very few of them know how to do it well.
Learn the big four content marketing objectives: Reach, Engagement, Conversion, and Retention. Set specific, measurable goals for your content marketing campaign using your chosen marketing objectives as a guide. Identify your target audience and select the best channels for connecting with them. Determine what content types your audience wants and how to find relevant topics they will love Then, create an editorial calendar for producing content assets that map back to your stated campaign goals.
3. Social Customer Care: Why Marketers Should Care
Learn how small and medium-sized businesses can offer reactive and proactive customer care. Discover how convenience and humor can endear customers to create positive customer experiences.
4. The Building Blocks of CRM: Information and Insight (by Gartner Research)
Consistent and accurate customer information and insight are the foundation of CRM. Strong customer information management strategies enable leaders to deliver on the business goals of their CRM strategy. What are these building blocks according to Gartner Research? Learn from this session.
5. How to Make Your Website a Lead Generation Machine?
Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. But most companies don’t optimize their websites for lead generation – offering little more than passive online brochures. Learn to identify the small fixes that will transform your website into your most powerful marketing tool.
Learn how to: Make sure your website is customer-focused; drive targeted visitors to your website; convert anonymous visitors into named leads; nurture relationships with customers and prospects; and, measure the return on all online and offline marketing investments.
6. Automated Push Notifications Are the New Secret Weapon of E-Commerce
Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests with your brand even when your customers are not on your site.
Automated push notification is an optimal channel allowing growing e-commerce brands to ‘push’ communications to target users. Know more about Web Push Notification and how it works.
7. How Effective Is Your Brand on Social Media?
Steadily growing platforms, such as: Facebook (2.18 billion active monthly users), Twitter (336 million), YouTube (1.9 billion), LinkedIn (294 million), Instagram (1 billion), Pinterest (200 million), and Snapchat (255 million) have ensured that brands use social media as channels for establishing and growing their online presence.
But is social media living up to its promise of helping marketers reach potential customers and delivering business results?
The social media users of today have gotten savvier. They know that brands are producing promotional content: 86% of the people are confident in their ability to identify content as con-tent marketing.
As a marketer, you’re sweating blood to create tons of social media content and investing in paid ad campaigns to help your content gain more visibility.
Here’s how you can measure the effectivity of your brand in social media.
Day 2, Friday, August 9, 2019
1. Determine Your Digital Marketing Maturity Stage and Level-Up
Marketers who want to keep up with customers in today’s fast-paced online world need to adapt to the multitude of buying journeys that digital creates. That’s easier said than done: Being adaptive requires connecting to, learning from, measuring, and changing based on the digital breadcrumbs that customers leave in their wake during their journeys.
Know your company’s digital maturity level and level-up to the next stage.
2. Video is a Must: Boost Traffic and Drive Conversions
Are you ready to jump on board with video marketing?
Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner.
With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, video is a big trend online that will continue to grow.
According to Cisco, 82% of internet traffic will be through video by 2021 but you do not have to wait till 2021, you can start taking advantage of the trend now.
Boosting FaceBook earnings, Mark Zuckerberg said, ‘I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.’ One of the main drivers of the mobile internet video market is creating live, in-the-moment videos.
3. How can Brands Benefit by Using Virtual Reality (VR) to Engage Customers?
Once perceived as nerdy gamer technology, virtual reality (VR) is being embraced by brands across the globe.
Marketers are realizing the potential of VR to leave indelible impressions on consumers, so you might want to check out how you can use the technology to engage your own customers.
4. Chatbots’ Positive Impact on Customer Experience and Conversions
Chatbots are an integral part of modern customer experience (CX). It has significant impact on revenue.
There are over 300,000 active chatbots on Facebook Messenger alone. But it’s not all about Facebook. WhatsApp, Viber, Twitter, or just regular website chatbots are growing in numbers by the minute.
This session discusses the impact that chatbots can have on your conversion rate optimization efforts as they said: ‘Time Is Money’.
5. How to Optimize Your Site for Voice Search: A Comprehensive Guide
Voice search is changing how users search for information – and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results.
Smartphones and home voice assistants like Amazon’s Alexa and Google Assistant are being used to search for business and product information, and you need to ensure your business website is optimized to keep up with this trend.
Here’s a comprehensive guide to optimize sites for voice search.
6. Creativity Comes to Life: 3 Creative Habits to Inspire You
Marketers are creative people. Henneke Duistermaat of Enchanting Marketing explains how to build the right habits to boost both creativity and productivity.
Content marketers struggle to be prolific and consistently creative throughout the year. Sustained creativity becomes possible when it’s nurtured into becoming a habit, at which point it can be consistent, and therefore, prolific.
Who Should Attend
CMOs, Brand Marketers, Category Managers, Social Media Marketers, Consultants, Solopreneurs, Network Marketers, Corporate Marketers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Start-ups, Digital Marketing Service Providers, Suppliers, Government, Academe, those involved in digital marketing and advertising, and those who want to establish relationships and network with fellow marketers.
‘Reviews – What They Say About Previous BLINK Program’…
1. The speakers were very impressive, congratulations on successful BLINK program.
– Lia Andrea Ramos, Glamour Box, Inc.
2. Highly recommended! The topics curation and selection of speakers was excellent! Congratulations and looking forward to be in the BLINK Seminar next year!
– Tracy Aquino, Republiq Group of Companies
3. My first time to attend this. You have good topics & world-class speakers. I have learned a lot of insights. You should consider offering it International.
– Kevin Hartigan-Go, Philippine Airlines (PAL)
4. Very effective in gaining knowledge about different aspects of digital marketing.
– Beatrice Rei T. Villanueva, Ginebra San Miguel, Inc.
5. As my first BLINK Seminar, I am glad the talks featured information about digital that are easy to understand for beginners.
– Sarena Guiang, Widescope Advertising Agency
6. Have learned a lot as our company is quite new to this. This will surely not be the first time we’ll send representative for training.
– Gina C. Vizconde, Concepts In Action, Inc.
PHP 14,599 + VAT: May 09 -31, 2019
PHP 15,599 + VAT: June 01- 30, 2019
PHP 16,599 + VAT: July 01- 07 August 2019
PHP 17,000 + VAT: Onsite, 08-09 August 2019
PHP 10,599 + VAT, inclusive of 1 day attendance, meals and kit
US$ 400 for Foreign Nationals, inclusive of 2 days attendance, meals and kit
Payment and Discount Scheme
– Package of 5 + 1 (send 5 delegates and get additional 1 for free)
– 5% Discount to Past Delegates of Fiera Programs
– 20% Discount to Academe/Students/Government
Call: +632-8960639, 8960637
Visit Website: https://www.fmi.com.ph/
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Facebook Page: https://www.facebook.com/fierademanila
The Resource Speakers and Experts
A 5-year Googler, Samuel joined Google Philippines two years ago as Market Lead, with a special mission to help digitize Filipino businesses.
Prior to this role, Samuel was part of Google France, where he was working with leading advertisers and agencies. He has deep knowledge of marketing and leadership and a keen understanding of how digital is providing opportunities for companies of all sizes and shapes.
Prior to joining Google France, Samuel was an Account Director at Havas Media.
‘Digital Transformation Agent and Evangelist, Culture Maker, Data Whisperer And Chief Storyteller – At Large.’
Ed is the Founder and CEO of Castle By The River, A Digital Transformation Agency.
He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning.
Prior to moving in the start up and consultancy arena, Ed’s career spanned across key markets in Asia and worked with global advertising and marketing networks: Omnicom Group and Havas.
He was CEO of Digital Arts Network (DAN)/TBWA Manila; Co-Founding Partner of Havas Media Ortega in Manila; Chief Innovation Officer, Havas Media China; CEO of Havas Digital, Beijing; CEO of Havas Digital Mumbia, India; CEO and President of Media Contacts, Philippines (now Havas);Regional Account Director, Euro RSCG (now Havas) in Singapore.
He has led numerous innovative advertising and digital marketing campaigns and handled the businesses of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms among others.
Ed is one of the Co-Founding Directors of the Internet and Mobile Marketing Association of the Philippines (IMMAP)- the country’s premiere industry authority in digital marketing. He is recognized father of the ‘Boomerangs’– considered as the Oscars of Digital marketing campaigns in the Philippines and just recently, Ed was the Director-In-Charge of the highly successful first Philippine Digital Congress in 2016 at the Philippine International Convention Center (PICC).
President and COO
Yayu Javier is the President and Chief Operating Officer (COO) of Avanza, Inc., formerly MotivationAsia Philippines, Inc., a leading CRM and Loyalty Marketing company in the Philippines.
She has over twenty years professional experience in CRM, loyalty marketing and performance improvement; seventeen years experience in integrated marketing communications industry covering Philippines and Brunei markets. She acquired incentive and loyalty training from Maritz, Inc., a leading loyalty and global company based in the US and was awarded Maritz President’s Honor Roll in 2008. Her professional exposure spans retail, FMCGs, banking, and telecom industries.
Her work experience covers advertising (creative design, strategic planning and execution), CRM, rewards and loyalty, data analytics, call center operations, IT design and development (mobile/web), events, research, and audit controls.
She is an established Expert in CRM and has been invited as resource speaker in the Philippine Marketing Association National Marketing Conference, Bank Marketing Association, Bank Marketing Association in the Philippines, and Philippine Franchise Association. She is a regular column writer on CRM and Customer Service for the Philippine Retailer Association magazine.
She is the current Secretary General of Marketing Institute of the Philippines; President of Philippine Marketing Association in 2014; Board of Trustees of the Bank Marketing Association of the Philippines.
She holds an MBA from Ateneo Graduate School and Bachelor’s degree in Fine Arts major in Advertising from College of Holy Spirit.
TrueLogic Online Solutions, Inc.
Bernard is a Web Professional with 20 years of experience in the field of web, e-commerce and marketing. TrueLogic is the 4th success story of his career – a dotcom turned multi-million dollar enterprise. Before joining TrueLogic 7 years ago, he also held the following roles:
• General Manager – Shopster.com
• director of e-Commerce – 360Training.com
• Operations Manager – MartinPrint.com.au
• Training Manager – iFloor.com
He has a career spanning performance of over 11,000 marketing campaigns, launched over 1000 websites and has helped generated over 220 million dollars in growth revenue over the course of his career. He is a Mama’s Boy, Digital Advocate, Web Professional and Toy Collector in that order.
Digital Strategy – OxytocinGroup™
Consultant for Digital, Innovation, Experience, Delivery
Wes has a decade of experience in digital marketing, customer experience, innovation, and digital transformation spaces. He previously led innovation enablement and digital delivery for Manulife Philippines, including its regional IT Delivery Center. In these roles, he spearheaded the conceptualization and development of the company’s first digital investment product tailored for parents to save for their kids’ education, as well as other transformational projects, with a team of about 30 software engineers reporting to him.
Prior, he worked with dozens of startups, digital agencies, and medium-sized businesses to develop digital strategies focused on creating better user experiences and generate business value through customer-led delivery.
Weslee has worked with businesses and companies from industries such as: Logistics, Petroleum, Hospitality, Digital Delivery and Media, Education, Consumer Goods, Financial Services, Entertainment, Industrial Services, and Real Estate, and eCommerce.
Weslee is currently focusing on digital strategy initiatives at OxytocinGroup™ for the group brands.
VP, Head of Digital Marketing
Currently, Jonas is the Digital Marketing Consultant and Tech Entrepreneur.
Previously, he was the Digital Head of Bank of the Philippine Islands (BPI). He is a digital entrepreneur with 15 years of combined experience in product management, digital marketing and social media strategy.
He is the Managing Director and Co-Founder of Socialytics, Inc. for 3 years, a social media marketing company focused on providing services for companies and brands who want to find, engage and form enduring relationships with their fans, followers and advocates.
He was the Managing Director of The Loop Digital Marketing, a strategic digital marketing agency.
Prior to venturing into digital agency life, Jonas was the Country Manager for the Philippines of ThoughtBuzz Pte. Ltd., a Singapore-based startup that expanded into the country to offer social media monitoring and social customer relationship management products and solutions.
He worked with Yahoo! Southeast Asia as Lead Community Manager for almost 4 years and with other local startups, such as, Yehey.com, Chikka Asia, and EYP.ph.
He holds a BA degree in Communication Research from the University of the Philippines and finished units in the MBA program at De La Salle University.
Executive Strategy Director
Jason Cruz is the Executive Strategy Director of Wizard Manila. He is the Former Head of Digital Strategy/Business Lead for Social, MRM/McCann Manila, McCann Worldgroup Philippines. He specializes in digital and integrated marketing solutions, social marketing and products, and digital education for clients.
He is one of the leaders and strategic planners for new business ventures for McCann Worldgroup Philippines.
His social media and community management strategies are applied in the industry through some of the country’s biggest brands and businesses. As a subject matter specialist, he has appeared in dozens of academic lectures around the country’s top universities and numerous television features.
He is a lecturer at the IIDM Certified Digital Marketer Program, Coach of Bootcamp Program at Primal Ape CrossFit (primalapeCF.com). He is a Senior Writer of WhenInManila.com.
He holds a Bachelor of Arts degree in International Studies at De La Salle University.
Business Excellence Leader
Praveen Tatia is the Vice President, Business Excellence Leader of Accenture Philippines.
Previously, he worked as Global Head, Customer Experience Management Group (CEM), UBS & CIS, PH of Cognizant Technology Solutions Philippines, Inc. He worked with Genpact India and Philippines under different roles in Process Excellence, Transitions & Solutions, Re-engineering and Operations.
He has over 17 years of experience in BPO industry, specializing in leading global and cross functional teams for enhancing Client and Customer Experience, establishing business process management systems for contact centers and deploying Lean Six Sigma, Transitions, new account set up and process re–engineering.
He graduated with a Bachelor’s degree in Pharmacy from L.M. College of Science & Technology, Jodhpur and a PGDBM (equivalent to MBA) in Operations Management from IMT Ghaziabad.
Paulo is the Creative Partner at Entropia CBR, a transformation company focused on creating business renaissance.
He served as creative director for both ImFree, a mobile tech-media platform; and The Engagement Party, a tech-focused solutions studio.
As head of creative for D5 Studio, he led creative production of editorial, branded and adaptive content.
Paulo’s body of work, which spans on-air to online advertising, content, digital platforms, and digital transformation. His work has been cited by the Philippine Advertising Congress, Boomerang and A’ Design. His efforts proved instrumental in Media Contacts Philippines being named Ad Congress/Ad Summit’s Media Agency of the Year. Twice. In a row.
Entropia CBR. Creative Partner. 2018 and beyond.
ImFree Mobile Inc. & The Engagement Party. Creative Director. 2017 to 2018.
D5 Studio. Head of Creative. 2015 to 2017.
Publicis JimenezBasic. Associate Creative Director. 2011 to 2012, 2013 to 2015.
Havas Media Ortega. Creative Director. 2012 to 2013.
Media Contacts. Creative Director. 2008 to 2011.
Co-Founder & Chief Technology Officer
Veer Immersive Technologies, Inc.
As the pioneer of Virtual and Augmented Reality in the Philippines, Veer Immersive Technologies has worked with brands to showcase the full potential of the technology and how they can use it to connect to people in a more meaningful way. Their premier product, Vectus, is used by airlines such as PAL Express to train cabin crew employees more effectively with virtual reality.
Toph founded VR Philippines to create a local community of content creators and innovators for Virtual and Augmented Reality. As a pioneering technology evangelist, he has delivered talks all over the Philippines as well as across Asia to share his passion for immersive technology.
He was a Former R&D Engineer in Nokia Networks
He studied BS in Electronics and Communications Engineering in Mapua Institute of Technology
Managing Partner and CEO
Organic Intelligence Consulting, Inc.
Carlo has 14 years of experience in marketing management, strategic management and brand planning in companies, such as: Philam Life, Jollibee Foods Corporation, BDO Rewards and more.
He led the digital research projects of World Health Organization (WHO), Philam Life consumer experience research studies, and conducts FGDs (Focused Group Discussions) for top brands – Loreal, Maybelline, Unilab, Nutriasia, to name a few.
He also led the Resell/Upsell campaigns of Philam Life that made the company the ‘Best Performing Insurance Company’ in the AIA group.
He teaches Marketing and Advertising courses in the Ateneo de Manila University.
He holds a degree in Bachelor of Science Major in Business Management, Minor in Marketing, from the Ateneo de Manila University.