MANILA, PH – Disruptive Marketing Communication and Customer Centricity are keys to transform traditional and ineffective marketing approaches to dynamic, progressive and customer-centric driven programs.
About the Speaker: Ed Mapa, Jr. is the Founder and CEO of Castle By The River, A Digital Transformation Agency. He has over 25 years of experience in the field of advertising, digital marketing, public relations and strategic planning. He led numerous innovative advertising and digital marketing campaigns and handled the campaigns of Procter & Gamble, Unilever, Intel, Volvo, Smart Communications and Globe Telecoms, amongst others.
Norman Agatep – with over 25 years of experience in marketing communications, he has serviced clients across verticals including advertising, corporate communications, public relations, and digital media through his agency network Havas Worldwide and Grupo Agatep.
In today’s highly competitive market, this seminar weeds out weak approaches in understanding customers. It embraces the new normal in understanding customer needs, behavior and buying preferences in digital-driven world. Campaigns should be strategic and customer-centric to survive volatile market and customers.
Franco del Rosario is the Managing Consultant of Six Sigma Consulting Manila. He was five years with Arcadis Philippines (formerly, Davis Langdon Seah Philippines) as Head of Corporate Development/ Strategy and CEO Coach. His company, Six Sigma Consulting, specializes in C-Suite Executive development, independent facilitation of strategic planning, sales and marketing reviews, and enabling firms to leverage corporate culture for strategic advantage and drive increased profitability and efficiency.
The seminar is good for middle to senior-level Managers, Marketing Managers, Brand Managers, Category Managers, Sales Managers, Advertising Managers, Business Development Managers, Product Managers, Entrepreneurs, Start-ups, Corporate Planners, Project Managers, Account Managers, Branch Managers, and those who are involved in business, marketing and sales activities.
This program is organized by Fiera de Manila, Inc. (www.fmi.com.ph)
For inquiries: Call: +632 896-0639, 896-0637, Email: norelyn@fmi.com.ph,
Visit Website: www.fmi.com.ph