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Social Networking and eBusiness Conference of the Phils
May 20-21, 2008
Grand Ballroom, Hotel Intercontinental, Makati City, Philippines

Event Fact Sheet

Social Networking and eBusiness Conference Philippines 2008 'Changing the Landscape in eBusiness and Advertising'

Presented By: Fiera de Manila, Inc. and DigitalFilipino Club

Today's internet platform and virtual world it has created has entered the second generation of web-based communities and hosted services. The popularity of Web 2.0 applications has completely changed the landscape of eBusiness and advertising through new media.

The Social Networking and eBusiness Conference Philippines 2008 is an event geared towards companies which are interested to see the potential of social networks for advertising, marketing to targeted and segmented customers, and reaching out to users with big social networks for collaboration. It is for current, start-up, and upcoming players in the social networking industry who would like to gain insight and share perspective as to how this industry is working and evolving.

Internet users who are interested to find out how this dynamic space will change in the years to come will learn emerging trends and landscapes of Web 2.0 environment.

Who Should Attend:
Social Networkers, Bloggers, Web 2.0 Practitioners, General Managers/Managing Directors, CEOs, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Media Managers, Content Providers and those involved in marketing/advertising using the internet and mobile.

Registration Fee: P8,500.00 for 2 days inclusive of snacks, lunch, and conference kit.
Discounts: and Early Bird Payment:
- 15% for Digital Filipino Club Members
- 10% for Early Bird with payment due March 30, 2008
- For a group of 5, One is free.

Marketing Opportunities
Major Sponsorship Package - P 350,000.00 inclusive of taxes

- 4.0 sqm. (2x2) exhibit space
- 25 minutes presentation in the Conference
- inclusion of corporate logo in event's marketing collaterals
- free five (5) slots in the Conference
- inclusion of corporate brochure and product literature in the Conference kit
- free merchandising and hanging of corporate/product banners inside the Conference room

Exhibitor Only - P25,000.00 inclusive of taxes

- 4.0 sqm. (2x2) booth, complete with basic booth amenities, such as, wall panels, carpet, flourescent lighting, convenience outlet, negotiation table and chairs, and faschia.

NB.: Please see exhibit layout for space/booth reservation.

Conference Kit Sponsor - P150,000 inclusive of taxes.

Make your presence felt with conference delegates by sponsoring the conference kit and bags. You can insert your company brochures in the kit to be distributed to all delegates. Another value for money exposure which serves as a potent walking advertisement for your company.

Trade Show Directory Advertisement in CD Rom Format - P10,000 inclusive of taxes.

Be prominent. Advertise in Trade Show Directory. The Directory is distributed to visitors, conference delegates, VIPs, industry associations, and chamber of commerce nationwide. Gives you a year long value for money exposure. Full color ad in jpeg or pdf format.

Luncheon and Dinner Sponsorship - P300,000 inclusive of taxes.

Your company can sponsor lunches and dinners of the Conference. A chance for your company to be presented to Conference delegates, VIPs and guests catching their full and undivided attention.

KEY CONFERENCE TOPICS

DAY 1, May 20, 2008, Tuesday

1. Evolution of Social Networks - As the Internet becomes popular and friendly, every Internet user is able to form their own social networks in various forms such as chat, forums, discussion groups, web sites, blogs, trading or auction, photos, web-to-mobile phone text messaging, wikis, file-sharing, and web sites that serve as a meeting point for users to share personal developments and connect to other people. This track covers the various developments and where will it go.

1.1 Social Network Analysis
1.2 Dynamics of Friendship Networks
1.3 From Friendship to Business Networks: Potentials and Challenges
1.4 Creating Passionate Users (Game, Social Networks, Photo Collaboration, File-Sharing)
1.5 Social Network Friendly Gadgets (mobile phone or PC company)
1.6 Lifestreaming in the Philippines (uses of technologies like Twitter to share developments in our lives)
1.7 Impact of Social Networks in Business and Mobile/Telecommunications

2. Marketing and Communications in Social Networks - The Internet has become social and presents new challenges for businesses to be heard amidst the noise. The power of the user is growing in terms of controlling their information and whom they only want to heard of. Are you capable to engage in this new space?

2.1. Profile of the social-network-powered Consumer
What is the profile of social network user today? State of the social network

2.2 Corporate Communications 2.0
Updating corporate communications program, policies, and practices to tap into the power of social
networks, blogs, podcast, vlogs, among others.

2.3 Marketing through social networks (case studies) - Sharing experience on marketing and communications campaign done through social networks and its effects.

2.3.1 blogs
2.3.2 social networking web sites
2.3.3 vlogs
2.3.4 in-game
2.3.5 mobile
2.3.6 chat

DAY 2, May 21, 2008, Wednesday

1. E-Commerce Trends in Social Networks - With social networks, one doesn't have to build an expensive web site to find customers. Multiple platforms are now available where users can sell or offer their services online.

1.0 E-Commerce in a Social Network Environment
1.1 Offering services online E.g. Amazon Mechanical Turk (http://www.mturk.com)
1.2 Exploring wiki-culture in organizations
1.3 From search engine optimization to social media optimization
1.4 Business Models for Social Network Companies - how to generate income from a social network site.
1.5 Doing E-Commerce in Games and Virtual Worlds

2. Development Program Opportunities - A look into the wide-array of developer programs today that developers can explore:

2.1 How to build a social application?

2.2 Application Development Platform Opportunities - NetVibes (http://dev.netvibes.com/), Amazon Web Services (http://www.amazon.com/gp/browse.html?node=3435361), Facebook, Google Open Social)

2.3 Improving User Experience in Social Networks

2.4 Funding Social Network and Web 2.0 Projects - Is there capital and funding for these type of projects today? How can Filipino developers tap it?

2.5 Managing storage and security needs of social networks - With a growing amount of data (photos, videos, blogs, etc.), social networks are fast becoming huge repository of personal information. This talk provides insight on data storage needs and security requirements to protect user data.

2.6 Creating portable widgets - Development of web parts that users can plug in their profiles or web pages hosted in other sites.

2.7 Making your application work with the big players

3. Social Network Legal Challenges - There are legal challenges in building and being part of social networks. This includes user data protection, libel, copyright violation, hacking, pornography, among others. This session discusses this and how can you protect yourself.

Email: fiera@info.com.ph