Day 1 October 9, 2007 (Tuesday) Harnessing the Power of Search
1. OPENING CEREMONIES (8:30 - 8:45 AM)
2. KEYNOTE ADDRESS (8:45 - 9:30 AM) 3. Search Engine Optimization (SEO): the Good, the Bad and the Ugly (9:30 - 10:25 AM)
Learn the latest factors that directly affect your site's rankings in search engines like Google, Yahoo! and MSN. Discover what works and what doesn't work. Enjoy step by step instruction that will discuss the basics of SEO, as well as the latest techniques to get top rankings for your site.
4. SEO for Megasites(10:25 - 11:20 AM)
Large, dynamic sites with thousand or more pages like e-commerce stores and news sites demand special optimization considerations. Get insider information on optimization techniques for large-scale sites.
5. Tried and Tested Keyword Research Tactics (11:20 - 12:00 NN)
Target the wrong keywords and your optimization efforts would likely fail. Point your optimization initiatives to the right direction by discovering the best keywords that bring both traffic and conversions for your niche.
6. Effective Web Copywriting (1:30 - 2:05 PM)
How do you write effective web site copy that engages the reader and also helps your search engine rankings? We'll walk you through best practices for writing for your customers (conversions) and for search engines (traffic).
7. Link Building Tactics, Tool & Techniques (2:05 - 2:40 PM)
Why is link building crucial to search engine optimization? Learn link building practices to both emulate and avoid. Uncover tools and techniques that can be used to build effective links to your web site that stand the test of time.
8. Advanced Link Building Strategies (2:40 - 3:15 PM)
Discover link building opportunities before your competition does. Learn innovative ways to identify high quality sites to request links from as well as the most effective approach to take when requesting links from them. Your competition won't know what hit them.
9. Uncovering Innovative Competitor Link Strategies (3:15 - 3:50 PM)
Ever wondered why the competition is above you on the search engine results? Learn your competitor's ranking secrets via this hands-on workshop.
10. The Best of Pay-Per-Click (PPC) (3:50 - 4:25 PM)
What is pay-per-click? What makes it one of the most effective paid online advertising channels? What are the different pay-per-click advertising programs that local businesses can use? We'll walk you through best practice guidelines and at the end of the session, you'll learn how to setup and manage PPC campaigns for Google AdWords™, Yahoo! Search Marketing™ and MSN adCenter™, three of the best pay-per-click programs in the market today.
11. Pitfalls of Pay-Per-Click (PPC) (4:25 - 5:25 PM)
Experienced Internet marketers know that pay-per-click has one of the highest ROI rates among paid advertising channels but businesses still fear it because of one thing: click fraud. Learn what click fraud is and how search engines address it. Discover click fraud detection strategies and measures you can take to minimize the risk.
Day 2 October 10, 2007 (Wednesday)
Designing the Best Customer Experience
1. KEYNOTE ADDRESS (8:30 - 9:15 AM)2. Mission Redesign: When, What and How? (9:15 - 10:15 AM)
Thinking of a site redesign? Before you dive in, consider the following: why do you need a site redesign? Which portions of the site need improvement or will it be a total overhaul? Should I use in-house talent or should I outsource? Join as our experts dissect a typical site redesign project and walk you through the creative process.
Once a visitor lands on your site, you only have a few seconds to make an impression. If the visitor doesn't find what he's looking for or does not know what to do next, he's gone. Learn how to optimize your landing pages to keep visitors coming and converting.
4. The Perfect Checkout (10:45 - 11:20 AM)
You've got the perfect product. You've got a kick-ass site. But why are they not buying? See why most sites fail customers at the most important point of the conversion process: the checkout.
5. Super Site Clinic - Give Your Site an Instant Makeover/OPEN FORUM(11:20 - 12:00 NN)
Learn from our user experience experts as they join forces to give your site a thorough site review LIVE via a panel discussion! They will tell you what works, what needs changing and why.
Advanced Topics in E-Commerce
6. Web Analytics Best Practices (1:30 - 2:25 PM)
Should you be satisfied with just tracking visits? Do you need to measure other statistics like your site's click through rate, page views, cart abandonment rate, etc.? This presentation will identify what can be measured, to help you determine what needs to be measured.
7. Analyzing Google Analytics (2:25- 3:00 PM)
Learn how to start your web analytics initiative inhouse with Google Analytics 2.0. How do the various web analytics solutions compare with Google's re-designed web traffic analytics service?
8. Building Email Campaigns that Drive Open, Click Through and Conversion Rates (3:00 - 3:35 PM)
Learn how email marketing enhances merchant-customer relationships and encourages customer loyalty and repeat business. Get core insights on setting up effective email campaigns from actual email marketing veterans. If US firms spent $400 million on email marketing alone in 2006, you know this channel is something worth looking into.
9.Using Affiliates to Grow Your Online Business (3:35 - 4:00 PM)
How do you build massive traffic and revenue overnight without ruining your business? Get your own network of online sales agents (affiliates) to help promote your business! Listen as our experts break down the how's and the what's of running your own affiliate program, including how to attract and retain high performing affiliates.
10. Tracking Buzz: How to Manage Your Online Reputation (4:00 - 4:35 PM)
Do you need help monitoring your reputation? Want to know what bloggers think about your business and your products? When you undertake a search for your company name or brand is negative information relating to your company showing up in the search results? Is your company and brand reputation being adversely affected by these negative high ranking results? Protect and enhance your business by controlling how your name and brand appear online and in search results.
11. Closing Remarks/Raffle(5:30 - 5:45 PM)12. SPECIAL EVENT: CONFERENCE PARTY Sponsored by Internet Marketing Ventures Inc. (6:00 - 10:00 PM)
