September 9 – 10, 2008 Hotel Intercontinental, Makati City, Philippines
Conference Programme/Schedule (as of July 14, 2008)
September 09, 2008, Tuesday
Time |
Topic Title |
Speaker |
| 8:30am to 8:45am | Opening Ceremonies | |
8:45am to 9:30am |
Keynote Address |
Yahoo!SEA |
9:30am to 10:25am |
The Future of Search: Localization Search & Personalized Search |
Elly Puyat, Managing Director, Ogilvy One Worldwide Manila |
10:25am to 11:20am |
SEO 2.0: Search Optimization for the Web Web 2.0 World
|
Marc Hil Macalua, Founder, SEO Philippines |
11:20am to 12:00nn |
Traffic Analysis: A Case Study |
Mary Anne A. Bundalian, Product Manager, Inquirer.net (To Be Confirmed) |
12:00nn to 1:30pm |
Lunch Break |
|
1:30pm to 2:05pm |
Viral Video Marketing |
Ed Mapa, CEO, Havas Media Philippines |
2:05pm to 2:40pm |
The State of the Mobile Web (Mobile Search, Mobile Web Optimization) |
AdMob/CURE (To Be Confirmed) |
2:40pm to 3:15pm |
Beyond Linkbait: Building Authority Online Mentions |
Marc Hil Macalua, Founder, SEA Philippines |
3:15pm to 3:50pm |
Social Media Optimization: Maximizing Traffic from Social Networks |
Gregory Kittelson, CEO, Groovenet.ph |
| 3:50pm to 4:25pm | PR 2.0: How to Pitch to Bloggers | Leah Besa-Jimenez, General Manager, Proximity Philippines |
4:25pm to 5:00pm |
Data Mining and Mash-Ups |
Yahoo!SEA |
September 10, 2008, Wednesday
Time |
Topic Title |
Speaker |
8:30am to 9:15am |
Keynote Address |
Shane Evangelist, Chief Executive Officer, US Auto Parts Network, Inc. |
9:15am to 10:15am |
Domaining: Domain Monetization |
Anton Sheker/Emil Avancena |
10:15am to 10:45am |
Search Arbitrage: Monetizing Tier 2 PPC Search Traffic |
Hans A. Koch, Co-Founder, Syndeo Media |
10:45am to 11:20am |
Affiliate Marketing Best Practices |
Anders Barris, Asia Century Multimedia Advertising, Inc. (To Be Confirmed) |
11:20am to 12:00nn |
Blog Network Business Models |
Abe Olandres, ProBlogger, Yugatech |
12:00nn to 1:30pm |
Lunch Break |
|
1:30pm to 2:25pm |
Revenue Models for Social Networks |
Charles Oh Chin Hin, Senior Regional Sales Manager (SEA), Friendster, Inc. (Singapore)
|
2:25pm to 3:00pm |
The Perfect Check-out (Usability, Landing Page, Goals Conversion, Reputation) |
Amy Neary, Senior Manager, Pay Pal, South East Asia (To Be Confirmed) |
3:00pm to 3:35pm |
Cash Back 4 Search |
Arlene Aran Amarante, Country Manager, Microsoft Digital Advertising Solutions (To Be Confirmed) |
| 3:35pm to 4:35pm | Panel Discussion: Site Clinic | Panel to be Identified |
4:35pm to 5:00pm |
Sponsors Presentation |
|