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The 2nd Internet and Mobile Marketing Summit 2008
August 13-15, 2008
Hotel Intercontinental, Makati City, Philippines
Conference Programme/Schedule (as of July 14, 2008)
Day 1: August 13, 2008, Wednesday
Time |
Topic Title |
Speaker |
8:30am to 9:15am |
Keynote: Global Trends in Mobile and Internet Marketing |
David Ko, Vice President, Yahoo! SEA |
9:30am to 10:15am |
Beyond Social Networking: A Future Outlook |
David L. Jones, Vice President, Friendster |
10:30am to 11:15am |
Integrating Digital with Traditional Media Channels
|
Naoko Nadoko, Dentsu Japan, and Angeli Lambsdorff, Managing Director, DentsuIndio |
11:30am to 12:15pm |
Digitizing Asia |
Simon Bond, Regional Director for Asia, Proximity Worldwide |
12:30 to 1:15pm |
Internet and Mobile Landscape in the Philippines |
Carole Ann S. Sarthou, Managing Director, Synovate |
1:30pm to 2:15pm |
Search Marketing |
Hans A. Koch, Co-Founder, Syndeo Media |
2:30pm to 3:15pm |
New Approaches in Mobile Advertising |
TBA (Mr. Bong Mojica of Smart Communications) |
3:30pm to 4:15pm |
Digital Media Planning and Buying |
Adrian Moss, Founder and Chief Executive Officer, Digital Group Media (DGM) |
4:30pm to 5:00pm |
Engaging Consumers Through Breakthroughs in Mobile Marketing |
Arthur Policarpio, Chief Executive Officer, Snapworx, Inc. |
5:15pm to 5:45pm |
IPlay: Synergies of Traditional and Digital Media |
Enrique Gonzales, Chief Executive Officer, IPVG |
Day 2: August 14, 2008, Thursday
Time |
Topic Title |
Speaker |
8:30am to 9:15am |
Keynote: The Digital Media Landscape |
TS Kelly, Director for Research, Havas Media, North America |
9:30am to 10:30am |
Closing the Digital Marketing Confidence Gap |
Susana Tsui, Regional Managing Director, Asia Pacific, Neo@Ogilvy Asia Pacific and Elly Puyat, Managing Director, Ogilvy One Worldwide Manila |
10:30am to 11:15am |
Search: The Next Frontier |
Barney Loehnis, Network Director, Asia Pacific, Isobar |
11:30am to 1:15pm |
BOOMERANG Awards |
|
1:30pm to 2:00pm |
Best Practices in Philippine Internet Marketing |
Donald Patrick Lim, CEO, Yehey! |
2:15pm to 3:00pm |
Internet Made Simple by Yahoo! |
Jojo A. Anonuevo, General Manager, Yahoo! Philippines
|
3:15pm to 4:00pm |
Influence-Driven Word of
Mouth (WOM) |
Ian McKee, CEO, Vocanic, Singapore |
4:15pm to 5:00pm |
International Best Practices in Mobile Marketing |
Nix Nolledo, CEO, Xurpas |
5:15pm to 5:45pm |
Interactive PR |
Edward Dixon, Regional Director, Porter Novelli |
Day 3: August 15, 2008, Friday, Room 1: Online Marketing Basics
Time |
Topic Title |
Speaker |
8:30am to 9:15am |
How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step |
TJ Parpan, Executive Channels Director, DentsuIndio |
9:30am to 10:15am |
Integrated Media |
Susana Tsui, Regional Managing Director, Neo@Ogilvy Asia Pacific, and David Temple, Head for Search, Neo@Ogilvy Asia Pacific |
10:30am to 11:15am |
Digital Media Planning and Buying |
TS Kelley, Director for Research, Havas Media, North America |
11:30am to 12:15pm |
How to Measure Online Marketing Success |
Mike Palacios, General Manager, Havoc Media |
12:30 to 1:15pm |
LUNCH |
|
1:30pm to 2:00pm |
Search Engine Marketing |
Hans A. Koch, Co-Founder, Syndeo Media |
2:15pm to 3:00pm |
Blog Marketing |
Janette Toral, Founder, Digital Filipino |
3:15pm to 4:00pm |
Marketing to OFWs |
Katrina Sandejas, General Manager, Philstar.com |
4:15pm to 5:00pm |
Email Marketing |
Chinie Hidalgo Diaz, Director for Marketing, Teleforce Asia Inc. |
Day 3: August 15, 2008, Friday, Room 2: Mobile Marketing Basics
Time |
Topic Title |
Speaker |
8:30am to 9:15am |
Opportunities in Mobile Internet |
Jim Ayson, Product Manager for Platforms and Mobile Internet Services, Smart Communications Inc. |
9:30am to 10:15am |
How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step |
Leah Besa-Jimenez, General Manager, Proximity Philippines |
10:30am to 11:15am |
Technology for Non-Geeks: Mobile 101 How to Measure Mobile Marketing Success |
Mon Duremdes, Chief Executive Officer, Mobile Arts |
11:30am to 12:15pm |
Digital Media Planning and Buying |
TS Kelley, Director for Research, Havas Media, North America |
12:30 to 1:15pm |
LUNCH |
|
1:30pm to 2:00pm |
Integrated Media |
Susana Tsui, Regional Managing Director, Neo@Ogilvy Asia Pacific and David Temple, Head for Search, Neo@Ogilvy Asia Pacific |
2:15pm to 3:00pm |
How to Measure Mobile Marketing Success |
Nix Nolledo, Chief Executive Officer, Xurpas |
3:15pm to 4:00pm |
Regulatory Landscape of the Philippine Mobile Industry: The NTC and Me |
Robert Oh, Chairman, IMMAP Ethics and Standards Committee |
4:15pm to 5:00pm |
Mobile Music Marketing |
Mellissa Limcaoco, President, Entertainment Gateway Group (EGG) |
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