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The Internet and Mobile Marketing Association of the Philippines
presents

The 2nd Internet and Mobile
Marketing Summit 2008

August 13-15, 2008

Grand Ballroom, Hotel Intercontinental,
Makati City, Philippines


More and more Filipinos are truly embracing the digital lifestyle - with more than 60 million mobile users and close to 20 million internet users (23% of the population), engaging prosumers through these new digital media have become extremely important for brands and businesses.

Learn the latest trends and best practices in digital marketing as the world's leading digital experts converge in Manila for the Philippines' biggest and most prestigious annual conference in internet and mobile marketing!

MEET and LEARN with the EXPERTS

David Kho
Vice President Mobile
Yahoo! SEA
David L. Jones
Vice President
for Global Marketing
Friendster
Simon Bond
Regional Director
Proximity Worldwide
Adrian Moss
Managing Director
Deal Group Media
Ian McKee
CEO
Vocanic Singapore


Edward Dixon, Regional Director, Porter Novelli
Barney Loenis, Network Director, Isobar
Susana Tsui, Regional Managing Director, Neo@Ogilvy Asia Pacific
TS Kelley, Director for Research, Havas Media, North America
Hans A. Koch, Co-Founder, Syndeo Media

and many more..........

KEY CONFERENCE TOPICS

DAY 1, August 13, 2008, Wednesday (Plenary Session)

  1. Keynote: Global Trends in Mobile and Internet Marketing
  2. Beyond Social Networking: A Future Outlook
  3. Integrating Digital with Traditional Media Channels
  4. Digitizing Asia
  5. Internet and Mobile Landscape in the Philippines
  6. Search Marketing
  7. New Approaches in Mobile Advertising
  8. Engaging Consumers Through Breakthroughs in Mobile Marketing
  9. IPlay: Synergies of Traditional and Digital Media

DAY 2, August 14, 2008, Thursday (Plenary Session)

  1. Keynote: The Digital Media Landscape
  2. Closing Digital Marketing Confidence Gap
  3. Search; The Next Frontier
  4. Best Practices in Philippine Internet Marketing
  5. Internet Made Simple by Yahoo!
  6. Influence-Driven Word of Mouth (WOM)
  7. International Best Practices in Mobile Marketing
  8. Interactive PR

DAY 3, August 15, 2008, Friday (Workshop Sessions)

Room 1
  1. How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step
  2. Integrated Media
  3. Digital Media Planning and Buying
  4. How to Measure Online Marketing Success
  5. Search Engine Marketing
  6. Blog Marketing
  7. Marketing to OFWs
  8. Email Marketing
Room 2
  1. How to Prepare Your Company for Online and Mobile Marketing: Taking the First Step
  2. Technology for Non-Geeks: Mobile 101
  3. How to Measure Mobile Marketing Success
  4. Digital media Planning and Buying
  5. Integrated Media
  6. Opportunities in Mobile Internet
  7. Regulatory Landscape of the Philippine Mobile Industry: The NTC and Me
  8. Mobile Music Marketing
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Who Should Attend:
Managing Directors, CEOs, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Media Managers, Content Providers and those involved in marketing/advertising using the internet and mobile.

Register before June 30, 2008 and get an early bird discount of 10%
Registration Fees:
P13,500.00 for 3-day package inclusive of snacks, lunch, and kit. (Plenary and Workshop Sessions)
P9,500.00 for 2 days inclusive of snacks, lunch, and kit. (Plenary Session, August 13-14, 2008)
P4,000.00 for 1 day inclusive of snacks, lunch, and kit. (Workshop Sessions, August 15, 2008)
Discounts and Early Bird Payment:
  • - 15% for IMMAP Members
  • - 10% for Early Bird with payment due June 30, 2008.
  • - 5% for Payment due July 15, 2008.
  • - For a group of 5, One is free.
For Exhibit/Sponsorship/Registration, please call: +632-8960637,
8996216, 8960639, fax: +632-8960637, 8902101,
email: fiera@info.com.ph, visit web site: http://www.interactivesummit.com.ph, http://www.fmi.com.ph, or text 'IMMAP' and send to 2948.
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