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Graphic Expo 2005 10th Edition Seminar Program Descriptions

Room 1
June 01, 2005
Topic: ABCs of Photoshop
9:30am-12:30nn


Intimidated by Photoshop’s power and complexity? Want to go beyond oido and really understand what Photoshop is about? Before you take another step, take the ABCs of Photoshop CS. The session will show you, step-by-step, how to get started with Photoshop CS. Get familiar with Photoshop’s interface and tools; find out how to make good selections and organize your project with layers; and get introduced to resolution and scanning. Plus, go beyond the ABCs with a summary of the automated features that CS offers—File Browser, Photomerge, Color Replacement, Picture Package and more.

Audience: New and self-taught Photoshop users, as well as photographers who are new into digital imaging, will benefit from this session.

Topic: Advanced Photoshop Techniques
1:30-4:30pm


This session will explore different features of Photoshop CS and apply to them to advanced techniques. These include advanced image adjustments; specific adjustments using histogram palette and curves, luminosity, clipping display and hue and saturation; color correction techniques; creating transparent shadows from existing shadows; displacement maps; using extract on translucent objects; advanced blending techniques; and many more.

Audience: This session is for every one who has mastered the fundamentals of Photoshop.

June 02, 2005
Topic: Scanning Techniques for Designers
9:30am-12:30nn


If you’re scanning photographs, illustrations, logos and artwork, this session will cover important tips and techniques that will give you the best, most consistent results from scanning hardware and software. It will cover the correct approach to scanning, resolution, color depth, scanning calibration, scanner’s profile, and scanning techniques for achieving crisp line art and logo reproductions, better black and white photos, etc.

Audience: While this session primarily addresses the concerns of designers, photographers and scan operators can also benefit.

Topic: Photoshop: Color Management & Printing
1:30-4:30pm


This session will explain how to implement the color management feature of Photoshop CS to get consistent, predictable and better print from your inkjet and offset printing. It will also cover how to create a custom scanner, monitor, desktop printer and digital camera profile and other issues on color management.

Audience: This session is a must for anyone who has ever had a problem in color reproduction. Knowledge of Photoshop basics is recommended

June 03, 2005
Topic: Photoshop Automation and Amazing Shortcuts
9:30am-12:30nn

This session will concentrate on the features of Photoshop CS that allow you to customize your keyboards, create customized tools, and use automate commands, actions, batch processing, droplets. It will also give other tips to increase your productivity and maximize your time in Photoshop.

Audience: Knowledge of Photoshop basics is recommended.

Topic: Advanced Portrait Retouching
1:30-4:30pm


While it will review some basic retouching techniques, this session will concentrate on developing a portrait retouching strategy, removing distractionsand improving contours, improving skin texture, and enhancing facial features. It will also include some glamour retouching techniques.

Audience: This session is for Photoshop users who have mastered the basics.

June 04, 2005
Topic: The Art of Color Correction in Photoshop
9:30am-12:30nn


This session goes to the heart of Photoshop CS. It will cover the different tools and techniques in correcting and manipulating colors that make Photoshop the leading image-editing software in the world today.

Audience: Knowledge of Photoshop basics is recommended.

Topic: Advanced Image Compositing
1:30-4:30pm


Find out how to combine images together that goes beyond the use of selections, Layering and blending. This session will examine the advanced features of Photoshop, including patch tool, blend if command, clipping mask, layer mask, liquify, displacement map and vector mask. If you want to get the most from your accumulation of images, this session is one you won’t want to miss.

Audience: This session is for digital artists and photographers who have mastered the fundamentals of Photoshop.

Room 2
June 01, 2005
Topic: Getting Started in InDesign CS
9:30am-12:30nn


With the demise of PageMaker , Adobe InDesign CS is now the industry leader in professional layout and design. In this session, find out how InDesign CS can increase your productivity and give you greater creative freedom. This session will introduce you to the innovative features that can handle any page design project, from a one-page flyer to a complex book. Expand your creative toolkit with editable drop shadows, gradients, arrowheads, stroke styles and more. And find out how the PageMaker Plug-in Pack can help ease the transition from PageMaker to InDesign.

Audience: This session is for beginners, as well as for experienced layout artists migrating to InDesign CS.

Topic: Principles of Effective Publications Design
1:30-4:30pm


How can you tell if a publication design is effective? Is it how the designer utilizes color, type, and composition? Or the target audience’s verdict on the final printed product? This lecture will investigate the key elements in achieving a successful publication design by utilizing aesthetic and strategic approaches. Aesthetic: Type, color and composition. Strategic: Workflow, resources and timetable. A slide show of various graphic design (good and bad) works will be shown as prime examples that will initiate a lively discussion among attendees.

Audience: This session is for graphic designers and desktop publishers who want to know the factors behind great versus weak design solutions.

June 02, 2004
Topic: Beyond Prepress: Harnessing the Power of Acrobat
9:30am-12:30nn


Enter the world of Acrobat 7, a better and bolder software designed for enterprise solutions, better forms and tighter security. This session will present various tips using the new tools and applications available in Acrobat 7.0 Pro. Save time and money as you find out exactly how Acrobat can be seamlessly integrated with your daily workflows for greater efficiency. From offline web pages, stunning portfolios, to marketing invitations, this session will show the range of possibilities now available with Acrobat. Whether you’re a creative or business professional, this is one session you wouldn’t want to miss.

Audience: Attendees should have basic knowledge of Acrobat and PDF technology.

Topic: PDF Workflow and Design for Creative Professionals
1:30-4:30pm


With Adobe Acrobat 7, creative professionals can now do more than ever before with PDFs. This session will reveal tricks and techniques for creating PDF files from various Adobe applications, reducing file sizes, and Acrobat Distiller options. You’ll also discover how to: Enhance your portfolios and corporate presentations with Acrobat; integrate multimedia files and Flash files inside PDFs; share ideas by creating “offline web pages” and photo albums with PDF files; and create PDF files for download from your web page and for CD distribution. This session will also present a host of PDF advantages.

Audience: This session is designed for new and experienced users of Adobe Acrobat.

June 03, 2005
Topic: Using Photoshop and Illustrator Together
9:30am-12:30nn

Adobe Photoshop and Adobe Illustrator are two of the most powerful design Tools available. Illustrator focuses on vector graphics, while Photoshop on Bitmap images. This session will show you how to take advantage of each program’s strengths to achieve greater control and productivity. You’ll also find out how to choose the appropriate application for various types of design projects. And, of course, this session will demonstrate how Illustrator CS and Photoshop CS can be integrated to create amazing graphics and images worthy of calling art.

Audience: This session is for experienced users of both Illustrator and Photoshop.

Topic: Beyond Powerpoint: Macromedia Flash for Corporate Presentations
1:30-4:30pm


Excite. Dazzle. Impress. Create extraordinary corporate presentations with the industry leader in interactive content authoring—Flash MX 2004. In this session, you’ll find out how to: Animate graphics, text and even backgrounds; create a total multimedia experience with videos, streaming music and sound effects; add custom interactive buttons with rollover functions; use multiple scenes; export to small-sized files that are portable and selfexecuting in any Windows or Mac computer. If you’re still usingPowerPoint to make presentations, this session will help bring you out of the dark ages.

Audience: While this session is primarily aimed at corporate professionals, it will benefit just about anyone who wants to deliver kick-butt presentations.

June 04, 2005
Topic: Energizing Macromedia Flash Projects with Action Script
9:30am-12:30nn

Macromedia Flash is today one of the most in-demand media for making presentations, relaying information, and producing interactive marketing materials. As a Flash designer, you need to separate yourself from the pack by introducing fresh and innovative ideas that lead to rich user experiences and that deliver firstclass results. This session will help you do just that, by showcasing different techniques to jazz up your Flash applications. Topics to be covered include: Building a preloader, transitions, sound console, video integration, programmatic animation thru physics simulation, and resources.

Audience: Attendees should have at least one year experience with Flash MX 2004, as well as basic knowledge of ActionScripting.

Topic: Macromedia Flash Cartooning
1:30-4:30pm


From three-year old toddlers to 60-year old executives, everybody loves cartoons. It’s no wonder there’s a huge invasion of Flash cartoons on the Internet — from web promotions to political spoofs, to full featured animations, to interactive games. This session will present the basics of cartooning to get you started with your animation career and your mini animator’s home studio, all with the use of Macromedia Flash MX 2004. Topics to be covered include: Setting up the stage, scanning the artwork, drawing, lip synching, walk cycle, run cycle, background and scenery, soundtracks and resources.

Audience: This session is for experienced Flash designers.

Room 3
June 01, 2005
Topic: Adobe Illustrator for Beginners
9:30am-12:30nn


The latest incarnation of Adobe’s vector graphics software package, Adobe Illustrator CS is better and more robust than ever before. With its extensive repertoire of tools, you don’t even have to be an artist to create cool graphics. This session will help you familiarize yourself with the Illustrator work area, which includes the basic tools and palettes needed to create designs of any sort, from business cards to posters. In addition, it will show the difference between filters and effects to help achieve the look that you want for your project.

Audience: While primarily designed for new Illustrator users, this session will also benefit self-taught Illustrator users.

Topic: Eye popping Graphics with Adobe Illustrator
1:30-4:30pm


Adobe Illustrator CS is a favorite among electronic designers and illustrators, What with its unrivaled collection of sophisticated illustration tools. In this session, find out how you can use Illustrator to create stunning illustrations and designs. See how pathfinder operations help you create your customshapes and images faster. Discover how to use 3D effects to your advantage, without tearing you r hair off from making 3D images from scratch. And find out wha t you can do with the Scribble Effect. As a bonus, you’ll witness how symbols can help improve in optimizing Illustrator file sizes.

Audience: This session is for everyone aiming to make the most of Illustrator CS.

June 02, 2005
Topic: Advanced Illustrator Techniques
9:30am-12:30nn


Adobe Illustrator’s power and versatility have made it the industry standard In creating vector graphics for print, the Web,and any other medium. In this session, you’ll discover advanced Pen Tool techniques, Layering methods, Pathfinder utilization, advanced Brushes and patterns, Liquid Distortion Effects, creating lifelike art with the Gradient Mesh and much more. This session will also feature high-end works by Illustrator CS professionals. For those who want to expand their creative options with the leading illustration software program, this session is a must.

Audience: This session is for Illustrator users who have mastered the basics.

Topic: Prepress Right on Your Desktop
1:30-4:30pm


This seminar aims to give new and experienced practitioners in the printing industry first hand knowledge on doing prepress right on their desktop computers. This will introduce revolutionary and innovative systems in achieving an efficient, fast and cost-effective print workflow to adapt to an industry aiming at a much shorter time and immense reduction in cost interms of production.

June 03, 2005
Topic: Effective Character Design with 3ds max v.7
9:30am-12:30nn


This session, various techniques will be shown in order to create 3D characters specially suited for animation. The topics include different modeling techniques with emphasis on polygon and sub-division surface modeling, designing organic materials (for skin, scales, etc.) and attaching your character to a skeleton rig, using Normal Maps as well as a primer to mental ray 3.3's sub-surface scattering. Also included is the overview of the Cloth Extension: a sophisticated cloth simulation system that gives artists the creative tools to build realistic, film-quality clothing for characters.

Topic: Character Studio Unleashed
1:30-4:30pm


Discreet's powerful character animation plug-in now comes bundled with 3ds max7. Learn how to harness it's awesome power! The session will discuss the many ways you can animate your 3d character: freeform, footstep driven, motion capture or motion mix. Other topics are Skinning (applying the motion skeleton to the model) and Behavioral Crowd animation.

June 04, 2005
Topic: Making Corporate Presentation Materials and Websites using Multimedia Tools
9:30am-4:30pm


Create, design and develop corporate presentation materials and websites using a variety of multimedia tools (Macromedia Dreamweaver, Flash MX, Director, Photoshop, Premiere, Powerpoint, and Image Ready). This session will make it easy for you to learn how to animate graphics, text, and background. You will benefit in learning tips, techniques, and process solutions in creating multimedia materials with videos, streaming music, sound effects, use of interactive buttons with rollover functions, and many more killer applications suited to develop your corporate multimedia presentation materials.

Audience: Beginner

Room 4
June 01, 2005
Topic: Adobe Premiere Pro: Editing Essentials
9:30am-12:30nn


Premiere Pro 1.5 is the latest release of Adobe’s comprehensive video editing solution. Along with the heavy-duty toolset inherited from its predecessor, this latest version of Premiere Pro supports bézier keyframing, auto color/ levels correction, and even tighter integration with Photoshop CS. This session will cove r capturing, importing and basic editing, and will finish with exporting to DV tape. It will also demonstrate the effective application of transitions and effects, the use of Adobe titler, plus editing techniques Premiere Pro style.

Audience: This session is for new Premiere users, as well as for Experienced users who want to update themselves on Premiere Pro 1.5’s new features.

Topic: Adobe Premiere Pro: Tips and Tricks
1:30-4:30pm


Armed with powerful real-time video editing tools, Adobe Premiere Pro remains the industry standard on the Windows platform. This session will help you make the most of Premiere Pro 1.5 by presenting loads of tips and tricks that can save you time and boost your productivity. This session will show you how to apply: Fast editing techniques, keyboard customization and editing, track mattes, the shadow highlight effect for overexposed or underexposed footage, and applying third party plugins to get that film look quality.

Audience: To benefit from this session, attendees should at least have six months experience in using Premiere Pro.

June 02, 2005
Topic: Print Buyers Seminar and Current Trends in Printing
9:30am-12:30nn


When producing print collaterals for marketing campaign, budget is a major consideration. There are tips and options on how to maximize your budget and resources. There are new materials, techniques and exciting concepts on how we can best put ink on paper. What are the newest technology and trends in printing and publishing industry? Take this seminar and learn leading-edge technology in world printing today.

Topic: Glamour Nude & Bodyscapes Photography
1:30-4:30pm


Discover how you can bring out the stunning beauty of the female figure in photographs. In this exclusive session, professional photographer Dominique James reveals the techniques, styles, elements, and his best-kept secrets in creating fascinating photographs of a woman’s naked form. He will also share his insights on producing fine art photographs featuring the female shapes. Areas to be covered include hair-and-makeup, styling, background and backdrops, lighting, posing techniques, and bringing out the photographic best from naked female subjects. This session will include a frank discussion on sexuality in photographic imaging, artistic license of expression, moral implications, and drawing the line between pornography and art nudes.

Audience: Attendees must be at least 18 years old.

June 03, 2005
Topic: Portrait Photography
9:30am-12:30nn


One of the country’s noted portrait photographers, shares his style, method, and techniques in shooting elegant portraits that last through the years. The seminar is designed for portrait photographers, amateurs, hobbyists, and aspirants; it aims to impart knowledge to produce great faces and images in various ways --- learn how to create outstanding portraits and elegant faces; learn to maximize the use of camera’s built-in features; learn the easy way to create elegant photo album layouts.

Topic: Digital Wedding Photography 1:30-4:30pm

One of the country’s most sought-after wedding photographers, shares his techniques in capturing breathtaking images and the secrets in creating elegant easy-to-do album layouts. The seminar is designed for digital wedding photographers and aspirants with basic knowledge in Photoshop; aims to impart knowledge to produce great wedding images in three
(3) ways: 1) learn what wedding photos sell and how to create them; 2) learn to maximize the use of digital camera’s built-in features; 3) learn the easy way to create elegant photo album layouts.

June 04, 2005
Topic: Final Cut Pro: Editing Essentials
9:30am-12:30nn


With its open architecture, feature depth, and support for High Definition (HD) content, Final Cut Pro HD is now the standard in the industry— from independent editors to major television networks. This session will help get you started in editing professional video with Final Cut Pro HD. Covering principles and workflows from capturing, importing and basic editing, this session will also demonstrate the proper application of filters and motion to give your videos added spice. Finally, you’ll be presented with a number of finishing options, such as exporting back to DV tape. Audience: This session is for beginners, as well as experienced video editors switching to Final Cut Pro HD.

Topic: Stunning Visual Effects with Adobe After Effects
1:30-4:30pm


Adobe After Effects 6.5 is an indispensable tool for motion graphics and visual effects. It is the preferred software package of top broadcast professionals and the weapon of choice of leading graphics designers in Philippine media and advertising. This session will provide an overview of the application’s powerful capabilities. It will tackle After Effects’ basic interface and some of the more advanced animation techniques. It will also present important tips that will give the beginner a good grasp of After Effects animation. In addition, this session will reveal some simple tricks that will give animated projects unbelievably dazzling results.

Audience: This session is for After Effects users of all skill levels.