The 2nd Digital Marketing in a BLINK – Great Ideas Worth Executing

Digital Marketing in a BLINK-Great Ideas Worth Executing

‘Eye on Analytics and Mobile Innovative Strategies’

From the success of the first Digital Marketing in a BLINK-Great Ideas Worth Executing comes a new line-up of select Industry Experts to share their tips and techniques on ANALYTICS and MOBILE INNOVATIVE STRATEGIES.

Marketing has evolved from a creative process to highly data-driven process. Organizations use ANALYTICS in Multi-Channels to determine desired results of campaigns and to guide decisions for consumer targeting, ad spent and investment (allocation of budgets). Analytics allow marketers to collect relevant data and information to improve marketing program executions, site creative content and information architecture.

Mobile is an extraordinary medium that has set the world ablaze with anytime, anywhere, 24/7 communications in the hands of consumers. Mobile is morphing into controlling — completely and remotely — consumers lives. Noticed how consumers can no longer conduct work, communications, and even purchase effectively, when they are deprived of mobile lifelines.

KEY SEMINAR TOPICS

Day 1, Tuesday, July 23, 2013

Analytics in Multi-Channels

1. Web Analytics Fundamentals – Intro to Analytics

2. Google Analytics for Online Success

3. Guide to Social Analytics – FaceBook, Twitter and LinkedIn

4. Email Marketing Analytics – Tracking, Tagging, Segmentation, and Reporting

5. Paid Search Analytics – Reporting and Analyzing PPC Campaigns

6. YouTube Analytics: Analyze Channel Performance

7. Driving Consumer Insights with Mobile Analytics

8. eCRM Analytics: The Role of Data Integration

Day 2, Wednesday, July 24, 2013

Innovative Mobile Strategies

1. Mobile Transforms Brand Engagement to Awesome Consumer Experiences

2. Make Mobile as a Convenient Market Place For Your Products and Services

3. Use Mobile to Develop Entirely New and Compelling Product Offers

4. Establish a Customer-Centric Business Process Through Mobile

5. Mobile Transforms Brands Value Creation to Consumers

6. How Mobile Search Make Your Brand Highly Visible in the Mobile World

WHO SHOULD ATTEND

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising to join this 2-day of full and comprehensive discussion and sharing of the vital roles of analytics and mobile innovative strategies in various businesses.

DISCOUNTS AND PAYMENT SCHEME

P14,000 for 2 days, inclusive of meals and kit.
P8,000 for 1 day, inclusive of meals and kit.

Group Discount: 5+1 (send 5 delegates and get 1 more delegate for FREE)
Previous Attendees to Fiera Learning Events: 5%

REGISTER NOW!

For inquiries, call: 8960639, 8960637, email: norelyn@fmi.com.ph

Learn more about the experts and the resource speakers here!