Event Management Certification Course 2015

Date: March 28 - 28, 2024
Location:

Event Management-final

Be a part of this INTENSIVE certificate course and learn the principles/concepts/executions of Event Management and industry best practices.

Overview

The proliferation of ‘events’ as a strategic marketing and communication tool used by companies to introduce and promote products and services lead practitioners to take a closer look at the science of ‘event management’ as a multi-disciplinary field of study. Its recent growth led Experts on event management to establish the discipline as a profession and not anymore as an ad hoc committee work.

The Event Manager is the person who plans and executes the event project. Event managers and their teams are often behind-the-scenes running the project. Event managers are involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an Expert in creative/design, marketing/advertising campaign, technical/logistical elements of the project. As a multi-dimensional profession, the Event Manager is also involved in audio-visual production, scriptwriting, talent sourcing and management, and lights/sounds production. (Source: Wiki).

Learning Objectives

At the end of the course, the participants will be able to:

1. Define event management and the role of the event manager
2. Develop concepts and themes in events
3. Understand the five (5) phases of event management
4. Manage and nurture the creative process in events
5. Understand the financial management for events
6. Predict consequences of logistics management including staging and technical production

Key Course Topics

1. Phases of Event Management
– overall process covering pre-event, during-the-event, and post-event
(research, program design, planning, coordination and evaluation)
– venue/site selection

2. Human Resource Management
– identify in-house capability/resources and outsource services like translators, coordinators,
registration/reception manpower requirements

3. Event Financial Management
– budget (P&L), contracts, liabilities, insurance, exhibitors manual

4. Campaign for Participation
– identify Experts/Resource Speakers, participants, exhibitors, corporate sponsors, media partners

5. Event Technology
– registration, ticketing, special effects, AVPs

6. Special Event Program
– contests, entertainers, design galleries, photo exhibits

7. Event Marketing, Communication and Promotion
– PR, tri-Media, digital (internet/mobile), direct mail, below-the-line/OOH, activation campaigns,
collaterals to be used

8. Event Creative Process
– overall theme and creative/graphic design, collaterals, invitations, banners, stage design

9. Food and Beverage Requirements
– menus, banqueting, waitering, physical set-up, room assignments

10. Event Evaluation
– feedback forms, survey questionaires, data collection

11. Event Project Presentation
– each group to present an event project

This Course will have lectures, case studies, role playing and project presentations.

Who Should Attend

Event Professionals/Managers, Corporate Communication Managers, Brand Managers, PR Professionals, Trade Show/Exhibition, Organizers/Managers, MICE Planners, Event Project Managers, Marketing/Advertising Managers/Professionals, HR Managers, Business Owners/Entrepreneurs, Academe, Students and those involved in event planning/organizing/managing; or, those shifting careers to event management.

Registration Fees and Discount Scheme

To cover 3 days attendance, lunch and snacks, work books, certificate and taxes.

– Local Participants Rate

PHP 21,000 Early Bird on or before October 15, 2015
PHP 25,000 Regular
PHP 28,000 Walk-In/On-site

– Foreign Participants Rate

US$ 700 Early Bird on or before October 15, 2015.
US$ 900 Regular
US$ 1,100 Walk-In/On-site

Discount Scheme

– Package of 5 Delegates + 1 Free

The Resource Speaker and Expert

Alice Conway, CSEP

Alice Conway, CSEP

Director of Event Management
Stratford University, USA

Alice is the Director of Event Management Program of Stratford University in Falls Church, Virginia, where she produces all the major university events. She received both her Bachelor’s and Master’s degrees in Music Education from the University of Rochester’s Eastman School of Music, and a Masters in Business Administration from Stratford University. She completed all academic requirements for a Doctorate in Higher Education at Stratford University.

Alice is one of the elites in international events management industry to hold the Certified Special Events Professional (CSEP) designation from the International Special Events Society (ISES), and one of a handful event professionals to reach Emeritus status. She is the Founder and past President of the Greater Washington Chapter of ISES and served for years on the Board of Directors and the Advisory Board. She taught and lectured at universities in Spain, Canada, De La Salle University in the Philippines, University of San Diego, University of Southern Oregon, Temple University, James Madison University and University of Arizona.

Alice mentored students all over the world, many of whom attained successful careers and achieved CSEP status. In 2010, she was presented with a Lifetime Achievement Award from the Greater Washington Chapter of ISES.

Dr. Mina T. Gabor

Dr. Mina T. Gabor

Chairman and President
ISST (International School of Sustainable Tourism)

When you think of world-wide success in the crafts export business, there is only one name, and that is Mina T. Gabor. She is a visionary. Dr. Gabor started and established the first handicraft export manufacturing company in the Philippines, Lawin Cottage Industries. She was the pioneer in the development and marketing of non-traditional export products. She also set up the first buying office in Manila (Lawin Merchandising Service, Inc.) and became a successful buying agent for the major retailers in the United States, Japan, Australia, Singapore, London, and France.

She founded and served as President of CITEM( Center for International Trade Expositions and Missions, Inc.), the export promotion agency of the Department of Trade and Industry. Among her notable accomplishments in CITEM were the establishment of the Philippine Trade Training Center (PTTC) with the Japanese grant of 15M USD to build it, and got the franchise of the World Trade Center for the Philippines. At this time, she did not only make her business successful, but she also stimulated the country’s cottage industry, pushed it to go urban and world-class, and introduced it to the world.

Norelyn T. Babiera

Norelyn T. Babiera

Vice President, Fiera de Manila, Inc.
President and Co-Founder, AND.PH, Inc.

Norelyn is the Vice President of Fiera de Manila, Inc. – a company that organizes trade shows/exhibitions, conferences, seminars and corporate events for the last 20 years. AND.PH, Inc., is a fast growing technology start-up company that she co-founded in 2014.

Prior to founding Fiera de Manila, Inc., she worked with CITEM-DTI (Center for International Trade Expositions and Missions, Inc.) for 12 years handling Manila FAME Market Week and Philippine official participation to international trade shows and trade missions. In CITEM, she was involved in export industry development program, international trade, investments and export marketing, and packaging of project proposals for funding of international organizations.

She served as Local Consultant of JETRO, MITI (Japan External Trade Organization, Ministry of Trade and Investment) from 1998 to 2004.

She is a digital marketing practitioner and passionate about Analytics – how data are used to guide digital marketing campaign strategies using Social Media, SEO/Search, Email Marketing, and E-Commerce.

She holds a Master’s degree in Sociology as a Ford Foundation Scholar from the Ateneo de Manila University and a Bachelor’s degree in Psychology from the University of St. La Salle, Magna Cum Laude. She holds a Certification on Exhibition Management Course in Milan, Italy in 1992-1993.

She is one of the Founding Directors of IMMAP (Internet and Mobile Marketing Association of the Philippines) and DCOM (Digital Commerce Association of the Philippines).

Rose H. Libongco

Rose H. Libongco

President, Homestay Philippines, Inc.
Director, Global Leadership Initiatives for Sustainable Tourism, Inc.

Rose H. Libongco is a travel and tourism advocate for the Philippines. With more than 30 years experience in the hotel and tourism industry, she has earned the regard of the industry. She is President of Homestay Phils, Inc. and Director of Glist.inc (Global Leadership Initiatives for Sustainable Tourism, Inc.)

She has enjoyed various leading Sales and Marketing roles within premier international properties in the Philippines including the Sofitel Philippine Plaza, Westin Philippine Plaza, Hotel Inter-Continental Manila and most recently, the Mövenpick Resort & Spa Cebu.

Rose is noted as the longest serving president of the Hotel Sales & Marketing Association, Phils. She also served as President of the MITE Philippines and representative for multiple terms of the Department of Tourism’s Congresses and Conventions wherein she co-marketed “Conventions City Manila” and “Meetings Make Manila.” She is a frequent speaker, trainor, and consultant on hospitality, travel, tourism, salesmanship, incentive programs, and public relations.

Rose graduated from the University of Santo Tomas with a degree in Bachelor of Literature in Journalism, magna cum laude.

Eduardo I. Mapa, Jr.

Eduardo I. Mapa, Jr.

CEO, Digital Arts Network (DAN) Manila/TBWA

Ed is the Chief Executive Officer of TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. He has over 25 years of experience in the field of advertising and communications.

Prior to joining DAN/TBWA, Ed was an 18 years veteran at the Global Havas Network with assignment in Singapore, India and China.

In 2013, he then moved to Beijing as CEO/Havas Digital and Chief Innovation Officer for Havas Media China. A post he held until recently. In 2012, Ed re-engineered the Philippine Media Landscape by launching HVMO (Havas Media Ortega) – the Philippine’s first fully integrated media agency that provided creative and ideation offerings for clients.

Ed is now back in Manila and has found a new inspiration and home at DAN/TBWA.

Czats T. Lopez

Czats T. Lopez

Director of Event Management
Marriott Hotel Manila

Czats Lopez is the Director of Event Management in Marriott Hotel Manila. She has been in the hospitality industry for more than 12 years.Her strength lies in her solid background in Events Management where she leads her team to exceed target customer needs, satisfaction level, and maximize the financial performance of the department.

Czats worked with New World Renaissance Hotel as Sales Executive for events and SMX Convetion Center as Senior Marketing Services Manager.At Marriott Hotel Manila, she achieved the 2013 Global Event Management Leadership Diamond Award. She also received the award Hotel of the Year in Asia Pacific for the year 2011.

Romleah Juliet P. Ocampo

Romleah Juliet P. Ocampo

Department Manager
Project Management Department
Center for International Trade Expositions & Missions (CITEM)
Department of Trade and Industry

Romleah Ocampo is currently the Department Manager III, Project Management Department of Center for International Trade Expositions & Missions – Department Trade and Industry (CITEM – DTI).

In 2012, she was the Division Chief, Agrimarine – CITEM and in 2010 she was the OIC-Division Chief, Agrimarine Division – CITEM, concurrently Executive Assistant, Office of the Executive Director.

Her past stints are from Foundation for Resource Linkage and Development (FRLD), Professional Trade Promo Concepts and Services, Inc. (PROTRADE) and Philippine Conventions and Visitors Corporation (PCVC). She became also the Project Manager/Director of the Philippines’ participation in Local and International Trade Exhibitions, Conferences and Conventions such as in USA, Canada, Spain, France, UAE, Kuwait, Qatar, Japan, Malaysia, Indonesia, Singapore, Brunei, Cambodia, Davao, Cebu and Metro Manila.

She joined various local and international seminar/trainings and attained CESO Eligibility – Civil Service Eligible wherein she became the Top 3 in CESO Examinations.

Romleah Ocampo graduated Bachelor of Arts in Social Sciences with Majors in Economics and Sociology, University of the Philippines – Baguio City and Diliman.She obtained her Masters in Government Management in Pamantasan ng Lungsod ng Maynila.

Dale Padrelanan

Dale Padrelanan

Senior Banquet Operations Manager
Marriott Hotel Manila

Dale Padrelanan is the Senior Banquet Operations Manager in Marriott Hotel Manila. He is a seasoned professional with over 24 years of experience in the restaurant, hospitality, and fast food industry.

He worked in luxury hotels, restaurants, golf and country clubs, and major fast food chain in planning, marketing, cost analysis, budgeting, expense control, staffing and training and quality management. He has strong and proven ability to handle catering/banquet functions of up to 1000 with knowledge in different types of service, and implement team building and interpersonal relations skills with employees and guests.

Dale worked as Captain Waiter, then as Banquet Service Manager at New World Hotel. At Rydges Hotels & Resorts in Auckland, New Zealand, he held a position Food & Beverage Director.. He started his career with Marriott International as Banquet Maitre’D at JW Marriott Hotel in Washington DC, USA.

Paulo Angelo Famularcano

Paulo Angelo Famularcano

Head of Digital Creative, Digital 5

Paulo Famularcano is the Head of Digital Creative for Digital 5, an online programming division of TV5, provides an array of online-exclusive content with various genres that can be viewed on all platforms through the online portals of TV5, Sports5 and News5. In his capacity to be the head creative, he is at the fore of digital media integration and creative management platforms. He is a hybrid creative for 10 years, has been part of some of the biggest shops in the country, and an agency that helped awaken and shape the digital media in the Philippines.

Paulo also worked on a broad spectrum of local and global brands. In 2008, he worked with Media Contacts Philippines as a Creative Head and in Publicis Jimenez Basic Philippines as a Associate Creative Director in 2011.

He won several awards such as, The Araw Awards (The Philippine Advertising Congress), The Boomerang Awards – The Internet and Mobile Marketing Association of the Philippines (IMMAP), and he has been part of the back-to-back Media Agency of the Year.

Paulo graduated Bachelor of Arts in Mass Communication, Journalism & Communication Research in University of the Philippines.

Marjo F. Evio

Marjo F. Evio

Division Chief – Exhibitor Marketing,
Project Management Department
Center for International Trade Expositions and Missions (CITEM), DTI

Marjo Evio is currently the Division Chief – Exhibitor Marketing, Project Management Department in Center for International Trade Expositions and Missions (CITEM), DTI. She acts as the Project Manager of CITEM’s MANILA FAME a signature event for home, holiday, and fashion products held twice a year. She is directly in-charge of exhibitor campaign, services and handles coordination of Philippines participation in International fair. In 2011, she was the Project Officer wherein she was assigned to administer, supervise, and monitor preparations and implementation of the show’s functional tasks, such as: Exhibitor Campaign, Buyer Campaign, Product Development, Physical Arrangements, Logistics & Administrative, and Special Events. She handled meetings with the Furniture Group and Business Support Organizations of Manila FAME, acted as Executive Assistant to the Project Director of the Events Management Team.

She worked with CITEM since 1988 taking on the positions of Trade Industry Development Specialist, Senior Trade Industry Development Specialist, and Assistant Division Chief and Division Chief of Hardgoods Division, Operations Group. She also joined EventPlus, Inc. (2005-2010), a start-up events management company where she was responsible in leading various aspects of planning and organization of company projects.

Marjo Holds a BA Major in Psychology, BS in Commerce – Major in Business Management and she earned her Masters degree in Business Administration from the De La Salle University.