Introduction
Events have evolved into becoming effective marketing and branding tools for companies of all sizes. From product launches to life-cycle events, companies stage events to help them communicate with customers and potential clients. As such, event professionals aim toward an efficient event management system to incorporate in their business plan.
Every event, big or small, requires a deep understanding of the science of event management. Every event manager must imbibe the discipline of planning in its core.
To achieve success in event management, an event professional must know and develop an appreciation for the key areas involved in planning a successful event. He must approach event management with critical thinking by reflecting on work experience, events he has seen, literature he has read and by challenging the accepted wisdom on event planning and management.
Learning Outcomes
By the end of this course, the participants will be able to:
1. Understand the five (5) phases of event management
2. Learn the creative process in events (i.e. themes, design, decor)
3. Know the careful organization and management of logistics, including staging and technical production
4. Perform event risk assessment, risk analysis, incident and crises planning and prevention strategies
5. Learn the Best Practice in events protocol
6. Develop a sound financial plan for events
Course Topics
1. Event Planning, Administration, and Execution
2. Event Design, Decor, and Protocol
3. Event Financing and Budgeting
4. Event Contracting, Organizing, and Logistics
5. Event Risk Analysis and Assessment
Course Administration
This course will have lectures, case studies, role playing, and audio-video presentations. At the end of every learning module, students will participate in panel discussions and take quizzes. One of the course requirements will be an event design exercise.
Who Should Attend
Event Professionals/Managers, Corporate Communication Managers, Brand Managers, PR Professionals, Trade Show/Exhibition Organizers/Managers, MICE Planners, Event Project Managers, Marketing/Advertising Managers/Professionals, HR Managers, Business Owners/Entrepreneurs, Students, and those involved in event planning/organizing/managing; or those shifting careers to event management
Registration Fees and Discount Scheme
Local Participants Rate:
– Php 24,000 + VAT
– Php 26,800 + VAT Walk-in/On-site
Foreign Participants Rate:
– US$ 558 + VAT
– US$ 623 + VAT Walk-in/On-site
Discount Scheme
– Package of 5 Delegates + 1 Free
The Resource Speakers and Experts
Alice Conway
Alice Conway
Director for Events, Stratford University
Certified Special Events Professional (CSEP)
Alice is the Director of Event Management Program of Stratford University in Falls Church, Virginia, where she produces all the major university events. She received both her Bachelor’s and Master’s Degrees in Music Education from the University of Rochester’s Eastman School of Music, and a Masters in Business Administration from Stratford University. She completed all academic requirements for a Doctorate in Higher Education at Stratford University.
Alice is one of the elites in international events management industry to hold the Certified Special Events Professional (CSEP) designation from the International Special Events Society (ISES), and one of a handful event professionals to reach Emeritus status. She is the Founder and past President of the Greater Washington Chapter of ISES and served for years on the Board of Directors and the Advisory Board. She taught and lectured at universities in Spain, Canada, De La Salle University in the Philippines, University of San Diego, University of Southern Oregon, Temple University, James Madison University and University of Arizona.
Alice mentored students all over the world, many of whom attained successful careers and achieved CSEP status. She is in demand as an industry speaker. In 2010, she was presented with a Lifetime Achievement Award from the Greater Washington Chapter of ISES.
In 2000, Alice Conway and Dr. Mina T. Gabor, President and Chairman of ISST (International School for Sustainable Tourism), worked closely with the DLSU-College of St. Benilde to start and implement the Certification Course on Events Management in the Philippines.
Jeffrey Fox
Jeffrey Fox
President, Fox Ventures LLC
Jeffrey Fox is currently President of Fox Ventures LLC. Jeffrey studied business in school but found the Special Events Industry much more creative. Jeffrey has been in the special events industry for over 30 years.
His background includes a former event décor business named Capital Décor and Events, Director of Catering and Conference Services at the Ritz Carlton Hotel Company, Park Hyatt Washington, DC, ANA Hotels International, and Westin Hotels and Resorts.
Jeffrey travels around the U.S. bringing a new standard in Event Décor. He enjoys sharing the most recent trends and notable events with students at Stratford University.
Fox Ventures was opened in 2012 specializing in very unique event décor.
Mina T. Gabor
Mina T. Gabor
Chairman and President
International School of Sustainable Tourism (ISST)
When you think of world-wide success in the crafts export business, there is only one name, and that is Mina T. Gabor. She is a visionary. Dr. Gabor started and established the first handicraft export manufacturing company in the Philippines, Lawin Cottage Industries. She was the pioneer in the development and marketing of non-traditional export products. She also set up the first buying office in Manila (Lawin Merchandising Service, Inc.) and became a successful buying agent for the major retailers in the United States, Japan, Australia, Singapore, London, and France.
She founded and served as President of CITEM( Center for International Trade Expositions and Missions, Inc.), the export promotion agency of the Department of Trade and Industry. Among her notable accomplishments in CITEM were the establishment of the Philippine Trade Training Center (PTTC) with the Japanese grant of 15M USD to build it, and got the franchise of the World Trade Center for the Philippines. At this time, she did not only make her business successful, but she also stimulated the country’s cottage industry, pushed it to go urban and world-class, and introduced it to the world.
From 1996 to 1998, she was the Secretary of the Department of Tourism. During her term, she successfully established Philippines as a destination thereby achieving more than two million tourist arrivals. Today, Dr. Gabor works on her advocacy as Chair/President of International School of Sustainable Tourism and as founder and president of the Philippine Small and Medium Business Development Foundation, Inc. (PHILSMED). She is also actively involved in various business organizations such as Chair of Philippines-Canada Business Council Council; Chair Emeritus International Women’s Forum – Philippines; member of the Board of the De La Salle University – College of Saint Benilde, where she introduced the Events Management Course of the George Washington University to De La Salle.
