Digital Marketing in a BLINK Seminar 2016

Date: March 29 - 29, 2024
Location:

BLINK 2016 Creative Poster-rev2

‘Delighting and Growing Customers Through Digital’

Going digital is not just the wave of the future, it is engaging and delighting customers NOW! and 24/7.

Digital Marketing allows businesses to connect with customers anytime, anywhere and always at prime time.

There is a need for marketers to understand the digital media and learn the process, tips, tricks and insights for effective customer engagement and success.

Marketers will lead customer experience — cross-functional and in all digital touch points to delight and grow customers!

Seminar Key Topics

Day 1, Thursday, March 03, 2016

1. The PH Digital Landscape (Online and Mobile)

A discussion on findings of recent study and updates on the digital demographics and psychographics as an industry situationer and trends.

2. Understanding The Millennials

40% of PH consumer market belong to age group 35 years old and beloe. What are the characteristics, lifestyle, preferences, habits, behavior, values and purchasing patterns of the millennials? How do you effectively market your brand to millennials? Take a peek to understand this big segment of the market.

3. The Art of Social

Learn how to create and develop a focused social media campaign for your brands. Successful case study will be presented.

4. Why Videos are Crucial to Your Digital Marketing Strategy

Study showed that emails sent with videos have 2-3X click though rates and landing pages with videos drive more 80% conversions. Leads who watch videos as part of the customer journey have 20% lower cost of acquisition. Learn the magnet and magic of videos to customers.

5. Applying Insights From Your Analytics to Your Brand Strategy

Everything in digital can be measured and shown in your Analytics. These important data will give you insights on what and how to proceed with actionable steps in your brand building program. Monitor, gather and analyze data as basis for decision-making.

6. Develop Your Customer Nurturing Strategy

Customer nurturing is the process of building effective relationships with potential customers. How do we nurture customers at every stages of the journey? Get insights and strategies on this session.

7. Digital Creatives Come to Life

Engaging with customers means understanding their lifestyle, habits, behaviour and thinking! Brands should capitalize and use effective digital creatives to communicate to their target customers.

Day 2, Friday, March 04, 2016

1. Humanizing Your Brand in Digital Age

Digital is not about technology. It is using technology to humanize your brand to get into the heart of your consumers. Get insights on how to go digital with a heart.

2. Trends for Smarter and Effective Email Marketing

Discusses practical tips and tricks on how to keep your email channel healthy for better audience engagement.

3. Optimizing Landing Pages That Drive Conversions

You want to awe your visitors and entice them to sign-up, buy and convert. What worked in successful and converting landing pages? Creating a converting landing page has been a challenge. Know how to customize and test your landing page and find out what’s best to fit your product and target audience.

4. The Benefits of Mobile

Consumers showed increasing trend in consuming data and information through their mobile devices. Mobile is the future. Leverage on the ubiquity of mobile in building your brands. How are you integrating mobile into your cross-channel marketing efforts? Take look at some mobile marketing programs and initiatives.

5. Improve Your Mobile Web Usability

Mobile is the next internet platform. Consumers are utilizing their mobile devices to connect, communicate, review and buy products and services. Having good design and usability implementation makes browsing access easy, seamless and cool to your target audience. Get tips and techniques to better design and usability.

6. Optimize Ad Spend in Digital to Reach Right Customers

Think fast! Which funnel stage gets the majority of a marketing budget? According to CustomShow, 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel—which is where online ad campaigns play a key role. Ad targeting and personalization allow you to focus your ad spend on the right audiences, across channels, and actually ‘customize’ the web and ad experience for your strongest prospects. Know why and learn how to allocate your ad spend to most crucial activities of the funnel.

7. What’s Exciting About Digital Out-Of-Home (OOH)

Another digital channel for your brand. Know what is digital OOH, the current business landscape, estimated reach of OOH, who consumes OOH and what are popular executions used in 2015? Think if digital OOH fits your brand marketing.

Who Should Attend

CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe, Digital Marketing Service Providers and those involved in digital marketing and advertising.

Registration Fee

PHP 15,999 inclusive of 2 days attendance, meals, kit and taxes.
PHP 9,999 inclusive of 1 day attendance, meals, kit and taxes.

Payment and Discount Scheme

Package of 5 Delegates + 1 Free
10% Discount to Past Delegates

The Resource Speakers and Experts

Denise Haak Luchangco

Denise Haak Luchangco

Founder and Managing Director
ALT:ENGINE

Denise Haak Luchangco is the Founder and Managing Director at ALT:ENGINE, a digital ignition and solution lab that specializes in designing transformative and scalable solutions through the infusion of digital technology.

Prior to ALT:ENGINE, she held the role of Agency Business Lead in Google, which she joined in 2012 as part of the inaugural team that was to eventually launch the Google Philippines office. There she worked to foster online marketing evangelization, develop digital capabilities, and strengthen partnerships with local advertising and media agencies.

Denise has spent over a decade in the advertising industry, cultivating client partnerships in her past agencies MRM, Publicis JimenezBasic, Bates 141 and Ogilvy, with brands such as Coca­Cola, Unilever, Nestle, L’Oreal, Kimberly­Clark, Pfizer, J&J, Motorola, Jollibee, Globe Telecom, Ayala Land, NutriAsia, Unilab, and San Miguel.

Having endeavored all dimensions of traditional advertising, from PR to above the line, Denise inevitably came back to her roots, embracing her inescapable passion for all things digital ­ an attribute no doubt inculcated by her Computer Science education at De La Salle University.

A noteworthy speaker, Denise has designed, conducted and participated in hundreds of workshops and seminars covering everything from digital marketing, brand activation, strategic planning and ideation.

In her spare time, Denise enjoys the company of her husband and two young boys, plays Ultimate Frisbee, and volunteers her expertise as a mentor and coach for programs such as MarkProf, Globe University and Certified Digital Marketeers.

Jos Ortega

Jos Ortega

Chairman and CEO
Havas Media Ortega Group

Jos is the Chairman and CEO of the Havas Media Ortega Group, the first fully-integrated media agency in the Philippines that believes in ‘Stories. Experiences. Meaning.’

In just three and a half years, Havas Media Ortega was ranked #1 by RECMA, an independent research firm auditing media agencies.

Jos is the also Founder and Chairman of BrandLab, the strategy company that helps its CEO clients build enduring brands and effect organizational transformation though the power of stories.

He began his career in 1983 at Lintas Manila (now Lowe), handling primarily the Unilever business. He then spent a cumulative 10 years with Ogilvy & Mather, where he won the Grand Prix in the 1997 O&M Asia Pacific Strategic Planning Competition. In 1993-1997, Jos was also the Country Training Director for the Manila office.

In 1998, he co-founded the award-winning agency, BBDO Guerrero Ortega. He was also the BBDO Asia Regional Training Director in 2000-2001. He remained as Vice-Chairman until 2008, then joined WPP Marketing Communications as the Chairman and CEO of J. Walter Thompson).

Outside of work, Jos Ortega was the Golden Year President of the Philippine Marketing Association in 2004 and the Secretary-General of the Asia Pacific Marketing Federation in 2005-2006. His personal advocacy is youth education through his Mad World Conferences with the Philippine Junior Marketing Association. It attracted more than 6,000 student participants in 2015. He was an Adjunct Faculty of the Asian Institute of Management in 2013 and 2014. He was also the Advisor of the Marketing Department at the De La Salle University College of Business.

Itamar Gero

Itamar Gero

Chief Executive Officer, Truelogic Online Solutions, Inc.

Itamar is the CEO Of Truelogic Online Solutions Inc., a digital marketing and software development company with an impressive local and global client base. He moved to the Philippines in 2009. From then on, he’s been helping bridge the gap between global clients and their need for quality digital fulfillment, while grooming local talent into the digital sphere.

He manages the development and operations behind one of the world’s leading platforms for SEO management and fulfillment– SEOReseller.com, whose unique proprietary CRM and streamlined operations are being used by over a hundred agencies across five continents.

With a passion for software development, Itamar is behind several online marketing tools, the latest being www.siteoscope.com, created to enable site owners to track everything about their website in one place.

Norman Agatep

Norman Agatep

President and Managing Director
Grupo Agatep

With over 20 years of experience in Marketing Communications, Norman has serviced the needs of a vast array of clients across disciplines including advertising, corporate communications, public relations, and digital media.

Norman has been a Board Director of the Creative Guild of the Philippines, President (2014) of 4A’s (Association of Accredited Advertising Agencies of the Philippines) and was last year’s President of IMMAP (Internet and Mobile Marketing Association of the Philippines) of which his agency is a founding member.

Norman is a frequent speaker on such topics as advertising and the big idea, creating brand stories, crisis communications, digital PR, and music marketing. He is also a faculty member of the Ateneo de Manila University, teaching Strategic Planning to students of the Communications Department.

Outside work, Norman is an award-winning record-producer, a self-taught photographer and painter, and a frustrated poet.

Jonathan Joson

Jonathan Joson

Industry Manager – Performance
Google Philippines

Jonathan Joson is Google Philippines’ Industry Manager for Performance Marketing, where he helps the country’s largest banks and airlines grow their businesses online. Prior to Google, he worked for WPP’s Red Fuse Communications in Hong Kong as Regional Platform Strategy Director, working on digital strategy and implementation for Colgate-Palmolive’s brands in 9 markets across Asia.

He worked in the Philippine digital advertising and media industry for seven years as one of the founding members of agency startup Media Contacts until it was absorbed into Havas Media Ortega. He has overseen client servicing, media planning, strategic planning, operations, and data & analytics, handling clients like Unilever, Nestle, Citibank, and Globe Telecom.

An experienced comms and media planner, he has been recognized both locally and regionally for his work – he was named Southeast Asia Planner of the Year by Campaign Asia-Pacific in 2013, and was more recently awarded a Black Dragon certificate of excellence at the Dragons of Asia 2015.

Peach Natividad

Peach Natividad

Digital Strategy Director, McCANN Worldgroup

Peach is the Digital Strategy Director for McCANN Worldgroup, the largest advertising agency in the Philippines. She drives digital strategy leadership for the group while leading a team of strategists from different specializations. Before McCANN Worldgroup, Peach spent time in Tribal DDB as Head of Digital Planning and Analytics and as Digital Strategist for OgilvyOne Manila.

Peach is a certified IMMAP instructor, chairing the Data and Analytics track. She believes in the power of numbers in understanding people, having graduated Magna Cum Laude from the University of the Philippines with a degree in Economics, major in Mathematics and minor in Anthropology.

Jay Bautista

Jay Bautista

General Manager
Strategic Consumer and Media Incites

Jay is currently the General Manager of Strategic and Consumer Incites, Inc. (SCMI) which is a market and media research Start-up Company.

Prior to setting up his own company, he was Managing Director for Media at The Nielsen Company where he spent 19 years honing his skills in media research particularly in the field of advertising information and audience measurement covering traditional media (TV, Print, Radio, Cinema, Out of Home) and digital media (online and mobile).

He is currently a director of the Marketing and Opinion Research Society of the Philippines (MORES) where he was past President (2010) and co-chair of the Digital Measurement Board (DMB) of the Internet and Mobile Marketing Association of the Philippines (IMMAP) to which he served as director in 2013.

Jay earned his degree in AB Communication Arts from the Ateneo de Manila University and a Master’s in Business Administration degree from the University of the Philippines.

Raymund Villanueva

Raymund Villanueva

Growth Hacker and Analytics
Voyager Innovations, Inc.

‘The Growth Hacker’

Raymund is an expert digital marketer with 10+ years experience in the digital marketing industry working for fortune 500 companies leadingdigital marketing and analytics organizations within Apollo Group, Yahoo! and Gap Inc. in the Bay Area. His experience in these companies focused on merging data, technology and creativity in delivering truly innovative personalized digital marketing efforts to grow global brands.

He has lead and managed teams covering analytics and various digital marketing activities including SEM, SEO, email, programmatic, display,mobile, video and social media. He ensures that each brand grows effectively and efficiently, from development to the growth phase onto market leadership within the digital space.

In 2013, Raymund decided to move back to the Philippines in hopes to further digital marketing within the region.

Raymund is a graduate from Ateneo de Manila University with an undergraduate degree of Management Engineering in 2005. He holds a Master’s Degree in Business Administration with a concentration in Marketing from the University of San Francisco.

At present, Raymund continues to be well-versed in the digital space as the digital landscape evolves, aiming to put the Philippines on the global digital map, one innovation at a time. Raymund currently heads Digital Marketing for Voyager Innovations, Inc., a subsidiary fully-owned by Smart-PLDT. In just two years since joining Voyager, he has successfully launched over 15 innovative digital brands specifically for the emerging markets.

Jonas de los Reyes

Jonas de los Reyes

Co-Founder and Managing Director
Socialytics, Inc.

Jonas is an online professional and entrepreneur with 15 years of combined experience in product management, digital marketing and social media strategy.

He is currently the Managing Director and Co-Founder of Socialytics, Inc., a social media marketing firm focused in providing services for companies and brands who want to find, engage and form enduring relationships with their fans, followers and advocates. Jonas was formerly the Managing Director of The Loop Digital Marketing, a strategic digital marketing agency and for more than a year he managed both agencies at the same time.

Before venturing into the digital agency life, Jonas was the Country Manager for the Philippines of ThoughtBuzz Pte. Ltd., a Singapore-based startup that expanded into the country to offer social media monitoring and social customer relationship management products and solutions.

He worked with Yahoo! Southeast Asia as Lead Community Manager for almost 4 years and also with other local startups such as Yehey.com, Chikka Asia, and EYP.ph.

He has a B.A. degree in Communication Research from the University of the Philippines Diliman and finished some units in the Master of Business Administration program of De La Salle University Graduate School of Business.

Joey David Tiempo

Joey David Tiempo

Executive Creative Director, TBWA\Santiago Mangada Puno Philippines

Joey David Tiempo is currently the Executive Creative Director at TBWA\SANTIAGO MANGADA PUNO.

Joey’s body of work has been recognised at Cannes, One Show, AWARD Awards, Clio, AdFest, Spikes Asia and LIA. She has been invited to serve as jury in AdFest, New York Festivals and Spikes Asia. Joey is also responsible for winning the Philippines’ first Webby Award.

A writer, an art director and web designer, Joey puts all these skills to use in pursuing her advocacies such as the award-winning MANIKAKO (My Doll) —a non-profit organisation that teaches creativity and environmental responsibility to children. In her spare time, which is not very much, Joey is the co-creator and virtual manager of Mistula—the country’s first rock band with dolls as band members.

As Executive Creative Director, Joey is in charge of the brands from the largest pharmaceutical and the largest telecoms companies in the Philippines.

Bernard N. San Juan III

Bernard N. San Juan III

General Manager, TrueLogic Online Solutions, Inc.

Bernard has 15 years experience working in the online field. He started with the local web-portal Filonline in 2000 to his current position as General Manager for Truelogic Online Solutions. In over 14 years, he had a hand in the development of hundreds of websites, over a thousand Digital Marketing Projects, ran online businesses, coached dozens of successful salespeople and incorporated four (4) companies and grown three (3) start-ups to multi-million dollar-sized companies among which are 360Training.com, Shopster.com, MartinPrint.com.au, LWCI/iFLOOR.com.

He has proven track record in the fields of Sales, Workforce Management, Training, Sales Management and Sales Training, Web Development, Online Marketing, eCommerce, Operations and HR.

He finished a degree in B.S. Physical Therapy from University of Sto. Tomas Manila.

Jimmy S. Gimenez

Jimmy S. Gimenez

Owner/Manager, Gpod Mobile

Jimmy is a marketing and digital technology coach who constantly delivers real world, time-tested corporate and small business marketing strategies and ideas.

He has firsthand experience as an entrepreneur being the Owner/Manager of both Gpod Mobile, a mobile marketing & solutions company and GPOD Printing Services, a digital printing provider that churns out large format digital printing solutions.

Jimmy was head honcho of Gimenez Group, Inc., a Philippine-based creative agency, involved in direct marketing, corporate communications, advertising and design, as well as online and offline interactive solutions. He has earned his corporate chops by handling high profile brands and accounts in the retail, medical, pharmaceutical and financial arena.

Jimmy also worked early on his career at PACBBDO and Olbes, Ogilvy & Mather.

Jimmy was a former Director of the Direct Marketing Association of the Philippines.

Jimmy is an Economics major graduate of UP Diliman, and a former member of the University of the Philippines Concert Chorus (World Touring Batch 1981 & 1983).

Mon Corpuz

Mon Corpuz

Director, Consumer Experience Research and Design
GroupM Philippines

Mon Corpuz has over 13 years of experience in digital technology in the Philippines, starting his career with the world’s first pc-to-mobile service provider Chikka.com in 2002.

In 2006, he served as design-based digital talent for various advertising and tech companies with expertise focused on rich brand-consumer interaction for both web and mobile.

Prior to joining Movent (previously Netbooster) UX pioneering team in 2012, he was a faculty member of De La Salle College of St. Benilde School of Design and Arts and University of Santo Tomas, College of Fine Arts and Design.

Mon currently serves as Director for Consumer Experience Research and Design at GroupM Philippines. Under his watch, UX team pivoted into a performance-based consumer experience unit integrating data into GroupM’s user-centered design process.

Mon is an accomplished travel photographer and social entrepreneur outside of his professional work.

Lloyd Tronco

Lloyd Tronco

Executive Director, Philippine Center
for Out-of-Home Media Research and Science (PhilCourse)

Lloyd Tronco is a stalwart in outdoor advertising in the Philippines. His first brush with outdoor advertising and Out-Of-Home media, started 30 years ago having grown up in a family business which provided billboard space in the Visayas and Mindanao. Having worked his way up in the family business, he became the General Manager of Tronco Advertising which is based in Bacolod by 1994.

In 2001, when Out-Of-Home media began gaining popularity in the Philippines due to the advent of digital tarpaulin printing, Lloyd Tronco was hired by McCann Erickson Philippines’ media unit, UniversalMcCann to be part of a team specializing in out-of-home media. At UniversalMcCann, he handled the Out-Of-Home media requirements of the agency including that of Coca-Cola, Cathay Pacific, Mastercard, and Globe Telecom, until early 2005.

Following the stint with UniversalMcCann, he set up a consultancy which developed the business of OOH media vendors and at the same time serving the Out-Of-Home media needs of various media agencies.