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About Conference & Exhibition | Key Conference Topics | Conference Application Form | Exhibit Application Form
The 4th Direct Marketing (DM) Annual Conference & Exhibition 2007
September 20-21, 2007 The Grand Ballroom
Hotel Intercontinental, Makati City
Philippines
Key Conference TopicsTopics
A. Keynote Address - 'PROSUMERISM: The Advent of Prosumerism in a Niche Market Space'.

1. Digital Marketing: The Internet and Email...dealing with today's reality in the marketplace
  1. New technologies in digital marketing (email, blogs, podcasting, rss, user-generated content)
  2. Leveraging on strategies and sure-fire tactics
  3. Online marketing mix
  4. Personalized relationships with customers
  5. Case studies of campaigns
2. Mobile Marketing: The New Frontier
  1. Anytime, anywhere marketing
  2. Leveraging on the mobile channel
  3. Marketing through mobile video, search, commerce, and messaging
  4. Wireless media consumer engagement creating revenue opportunities and brand awareness
  5. Case studies of successful mobile campaigns
3. Search Engine Optimization and Web Analytics: How to Best Leverage Search Marketing and Web Analytics to Drive Leads
  1. Search engine marketing
  2. Web site index in search engines, newest and best practices
  3. Tactics in ensuring rapid and complete site submissions
  4. Inclusion of web sites in Google using Sitemaps
  5. Integrate search marketing and web analytics into a single, cohesive strategy
4. Brand Innovation: Build their Brand and Create Accountabilityr
  1. Convergence of brands and direct marketing
  2. Building brand strategies and programs
  3. Financial implications of brand investment and bottom-line performance
 
5. Database Marketing, Predictive Modelling, and CRM
  1. How to use database marketing to maximum advantage
  2. New Customer Acquisition and Customer Retention
  3. Predictive Modelling, leveraging on data and analysis
  4. Establishing solid loyalty programs to strengthen customer service initiatives
6. Fulfillment and Logistics: Track It Yourself!
  1. Latest mail tracking tools and technology
  2. Benefits of mail tracking and measurable ROI
  3. Techniques and tactics in integrating other communication channels and optimize staffing calls, fulfillment and customer service centers
7. DM Creative Production: Putting It All Together
  1. Digital work flow to maximize direct mail campaign effectiveness
  2. Variable data printing, custom publishing, and cost efficiency
  3. Personalization
  4. Digital Imaging Elements in direct mail creative production

8. Niche Marketing: There are RICHES in NICHES
  1. The OFWs as a niche market
  2. Campaign strategies for a highly dynamic niche
  3. Case studies of leading and successful Philippine companies using niche marketing

Exhibit Rates
Reservation of booth space on a first-come, first served basis. Complete and submit the Application for Space with 50% non-refundable deposit to reserve your booth space:
Participation Fee - P25,000.00 inclusive of VAT.

2.0 x 2.0 sqm. booth Rates inclusive of basic booth amenities: wall panels, carpet, fascia, negotiable table and chairs, convenience outlet, flourescent lighting, general directory listing, general security, and janitorial services.

Corporate Sponsorship Package

*Major Sponsor - P250,000.00

-8.0 sqm (2x4) exhibit space
-25 minutes presentation slot in the conference
-inclusion of corporate logo in event's marketing materials
-free five (5) slots in the conference
-inclusion of corporate brochure and product literature in the conference kit
-free hanging of corporate streamers and banners inside the conference room
-provision of the event database (conference delegates and trade show visitors)

*Minor Sponsor - P175,000.00

-4.0 sqm (2x2) exhibit space
-free two (2) slots in the conference
-inclusion of corporate logo in event's marketing materials
-inclusion of corporate brochure and product literature in the conference kit
-free hanging of corporate streamers and banners inside the conference room


Other Marketing Opportunities

Conference Bag Sponsorship - your company will have special exposure and mileage with conference delegates as they carry a conference bag sponsored by your company.
Sponsorship Investment Rate: P100,000.00
Conference Badge/ID Sponsor - your chance to prominently feature your company to all trade visitors and conference delegates wearing the conference badge all over the exhibition floor and conference room.
Sponsorship Investment Rate: P70,000.00
Advertisement in Souvenir Program - place your company advertisement in the event Souvenir Program in CD Rom format which will be distributed to all conference delegates, VIPs, trade organizations, foreign chamber of commerce, and foreign embassies based in Manila. Your full color ad will be in jpeg or pdf format format.
Advertisement Insertion Rate: P8,000.00

Banner Ad on DMAP Web Site - place your ad online in DMAP web site hyper link to your company's web site for one year exposure.
Advertisement Rate: P15,000.00

The DM Seminar is organized by the Direct Marketing Association of the Philippines (DMAP) For more details, please call DMAP Secretariat: +632-899-2952, 896-0639, 896-0637, 899-6216 Fax: +632-896-0637, 890-2101
Email: fiera@info.com.ph, visit web site: http://www.fmi.com.ph
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