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Industry
Conference
June
14-15, 2001, Philippine Trade Training Center Seminar Rooms
June 14, 2001
The
Impact of Mobile Communication in the New Economy
The telecommunications industry is talking about its current direction
of leap-frogging to third-generation or "3G" communications
model. The entire industry now points to 3G network rollouts as
a defining moment for mobile commerce. What are the implications?
What systems and upgrades must be in place before 3G is a reality?
Which services will result? And what sort of infrastructure is required
for your business to take advantage of this technology? The session
discusses international timelines and the realities behind technologies
such as, GPRS, UMTS, W-CDMA, CDMA2000, 4G, and more.
Modem, DSL, Cable Modem or ISDN - Which
is for me?
The information super highway is very much dependent on its infrastructure
and speed. With the advent of communication technology, the success
or failure of companies who are ready to migrate into the web largely
depends on the speed of its data transfer. Learn what is available
and how individuals and business can use ISDN, Cable Modem and DSL,
and more to get fast, cost effective, and reliable internet access.
Designing
Business Models for Wireless Global Economy
Delivering content and/or services wirelessly is one thing. Making
money from it is another. Learn about several promising start-ups
whose business models reflect a desire to capitalize on the explosive
growth of the wireless data revolution. Know about some business
models and its revenue stream using wireless applications and paradigm.
Guerilla Marketing for E-Commerce Start-Ups
The technopreneur has to understand fully his site visitors and
their ecommerce needs. The goal is to increase site traffic and
ecommerce sales. This sessions covers internet market demographics,
website usage metrics, surveys, and personalization techniques.
The focus is on practical, affordable tactics for the small business
owner. Attendees will learn how to find internet demographic information,
interpret website statistics, how to develop and use surveys and
how to learn from their competition.
June 15, 2001
Putting
Small Business on the Web
This sessions provides small business owners and managers with the
information to build web presence without costing so much. It starts
by covering the basics: what the web can and can't do for small
businesses; what is web presence cost, hosting options, web content,
interface elements and features, and website; and, page design.
It provides tips for saving money with a do-it-yourself approach,
working with a web designer, and using search engines to maximize
viewership of your site. This session covers case study presentation
of existing dotcom sites.
Website Dos and Don'ts
Whether you're a Web veteran or a page-building newbie, some fundamental
decisions will determine if your site is a success or failure. This
session provides you with important tips and resources to aid you
in planning and constructing the most useful website for your users.
Mobile Advertising: Current Technologies and Opportunities
A timely look at technologies and models that make advertising to
mobile devices possible today. The focus will be on delivering non-intrusive
campaigns that appeal to consumers and generate sales. Push/Pull,
location-based services, Bluetooth and other technologies are examined
along with pay-for-play advertising schemes, location-sensitive
advertising, using personalization and supporting user preference.
Turning Mobile Internet into Profit
Many of the initial mobile applications - stock quotes, news, messaging
are interesting from both social and technological perspectives.
But what's the financial motive for pursuing mobile applications?
Here' s an insightful look at advertising to wireless devices, mobile
commerce in action, security, and privacy.
Rate : P 2,200.00 per day inclusive of snacks, conference kits,
and taxes
Online
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