Key Conference TopicsTopics
April 22, 2008, Tuesday, Day 1
Session 1. Revisit of DM Core Concepts |
- DM Core Concepts - Focus, Interaction, Accountability
- Personalization
- Customer Relationship
- Live and Integrative Cases
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| Session 2. DM Renaissance |
- Current Trends in Direct Marketing (DM) as discussed in DM Conference, USA 2007
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April 23, 2008, Wednesday, Day 2
Session 3 - List Build Up and Outsourcing (Fidel Yuboco, President, President, FY Interactive and DMAP President)
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- Sourcing - compiled and promotion driven
- Clustering, Mining, and Updating - fulfillment, billing, transaction update, promotion reporting, customer inquiry, sales and loyalty reporting, most potentially profitable customer
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| Session 4 - Predictive Modeling |
- Framework and Applications
- Demonstration on Clustering
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| Session 5 - Components of the Offer |
- Core Value, Risk Reduction, Price and Payment Terms, Incentives
- Case Studies
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April 23,2008, Thursday, Day 3
Session 5 - Creative isciplines/Evaluation |
- Evaluation of direct mail - objectives, target respondents, key messages, integration with other mix components, offer, fulfillment, creative elements
- Guidelines on how to evaluate direct
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| Session 6 - Electronic Media Communication Techniques |
- SMS and Email - dynamics of the medium, targeting, making offer
- Case Studies
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Session 7 - Brand Valuation and Equity Build Up |
- Building brands
- Brand Equity Build Up and what makes it important
- Support for brand program
- Strategies that transform brands
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Exhibit Rates
Reservation of booth space on a first-come, first served basis. Complete and submit the Application for Space with 50% non-refundable deposit to reserve your booth space:
Participation Fee - P25,000.00 inclusive of VAT.
2.0 x 2.0 sqm. booth
Rates inclusive of basic booth amenities: wall panels, carpet, fascia, negotiable table and chairs, convenience outlet, flourescent lighting, general directory listing, general security, and janitorial services.
Corporate Sponsorship Package
*Major Sponsor - P250,000.00
-8.0 sqm (2x4) exhibit space
-25 minutes presentation slot in the conference
-inclusion of corporate logo in event's marketing materials
-free five (5) slots in the conference
-inclusion of corporate brochure and product literature in the conference kit
-free hanging of corporate streamers and banners inside the conference room
-provision of the event database (conference delegates and trade show visitors)
*Minor Sponsor - P175,000.00
-4.0 sqm (2x2) exhibit space
-free two (2) slots in the conference
-inclusion of corporate logo in event's marketing materials
-inclusion of corporate brochure and product literature in the conference kit
-free hanging of corporate streamers and banners inside the conference room
Other Marketing Opportunities
Conference Bag Sponsorship - your company will have special exposure and mileage with conference delegates as they carry a conference bag sponsored by your company.
Sponsorship Investment Rate: P100,000.00
Conference Badge/ID Sponsor - your chance to prominently feature your company to all trade visitors and conference delegates wearing the conference badge all over the exhibition floor and conference room.
Sponsorship Investment Rate: P70,000.00
Advertisement in Souvenir Program - place your company advertisement in the event Souvenir Program in CD Rom format which will be distributed to all conference delegates, VIPs, trade organizations, foreign chamber of commerce, and foreign embassies based in Manila. Your full color ad will be in jpeg or pdf format format.
Advertisement Insertion Rate: P8,000.00
Banner Ad on DMAP Web Site - place your ad online in DMAP web site hyper link to your company's web site for one year exposure.
Advertisement Rate: P15,000.00
SIGN UP NOW! Reserve a Seat.
Who Should Attend: Direct Marketing Managers, Brand Managers, Product Managers, Marketing Managers, Marketing Communications Managers, Advertising Managers, Marketing Consultants, PR Managers, Marketing Educators, and those involved in marketing /advertising-related projects.
Registration Fee: P8,000.00 inclusive of 3 days snacks, seminar kit, certificate, and taxes.
Early Bird: P7,000 payment on or before March 07, 2008.
Previous Participants of DM Basics: P6,500.00
For Updates only per day attendance: P2,700.00
Exhibit Rates
Reservation of booth space on a first-come, first served basis. Complete and submit the Application for Space with 50% non-refundable deposit to reserve your booth space:
Participation Fee - P25,000.00 inclusive of VAT.
2.0 x 2.0 sqm. booth Rates inclusive of basic booth amenities: wall panels, carpet, fascia, negotiable table and chairs, convenience outlet, flourescent lighting, general directory listing, general security, and janitorial services.
Corporate Sponsorship Package
*Major Sponsor - P250,000.00
-8.0 sqm (2x4) exhibit space
-25 minutes presentation slot in the conference
-inclusion of corporate logo in event's marketing materials
-free five (5) slots in the conference
-inclusion of corporate brochure and product literature in the conference kit
-free hanging of corporate streamers and banners inside the conference room
-provision of the event database (conference delegates and trade show visitors)
*Minor Sponsor - P175,000.00
-4.0 sqm (2x2) exhibit space
-free two (2) slots in the conference
-inclusion of corporate logo in event's marketing materials
-inclusion of corporate brochure and product literature in the conference kit
-free hanging of corporate streamers and banners inside the conference room
Other Marketing Opportunities
Conference Bag Sponsorship - your company will have special exposure and mileage with conference delegates as they carry a conference bag sponsored by your company.
Sponsorship Investment Rate: P100,000.00
Conference Badge/ID Sponsor - your chance to prominently feature your company to all trade visitors and conference delegates wearing the conference badge all over the exhibition floor and conference room.
Sponsorship Investment Rate: P70,000.00
Advertisement in Souvenir Program? - place your company advertisement in the event Souvenir Program in CD Rom format which will be distributed to all conference delegates, VIPs, trade organizations, foreign chamber of commerce, and foreign embassies based in Manila. Your full color ad will be in jpeg or pdf format format.
Advertisement Insertion Rate: P8,000.00
Banner Ad on DMAP Web Site - place your ad online in DMAP web site hyper link to your company's web site for one year exposure.
Advertisement Rate: P15,000.00
 The
DM Seminar is organized by the Direct Marketing
Association of the Philippines (DMAP) For more
details, please call DMAP Secretariat: +632-899-2952,
896-0639, 896-0637, 899-6216 Fax: +632-896-0637,
890-2101
Email: fiera@info.com.ph,
visit web site: http://www.fmi.com.ph
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