August 25-26, 2009
SMX Center
Pasay City, Philippines
With the tough economic situation in 2009, the overriding advertising concern shall be accountability for marketing spending. With slowing consumer spending and overall tougher business climate, businesses will be hard-pressed to deliver more returns for every peso invested in advertising. Brand managers will be pressured to deliver more business output with less resources. More and more emphasis will be placed on measurability and performance.
Digital marketing precisely addresses this overriding marketing issue of our challenging economic times. Digital marketing is measurable, results-driven marketing. Moreover, the mobile and online channels represent perhaps the two fastest growing advertising mediums in Philippine history. In less than a decade, these two mediums have grown to its current reach of 63 million mobile phone users (sending close to 2 billion SMS/day) and 23 million Internet users.
Who Should Attend:
Managing Directors, CEOs, CRM Managers, Direct Marketing Managers, Database Managers, IT Managers, Brand Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Marketing Managers, Media Managers, Content Providers and those involved in marketing/advertising using the internet and mobile.
DAY 1
|
TIME |
TOPIC TITLE |
SPEAKER |
|
8:30AM-9:00AM |
Prayer / Invocation |
Norelyn |
|
9:00AM - 9:30AM |
Keynote 1: The New Marketing Landscape |
Nandu Nandkishore, CEO, Nestle Philippines |
|
9:30AM - 10:00AM |
Keynote 2: The New Marketing Landscape |
Charmaine Canilas, PANA, President, Petron |
|
10:00AM-10:45AM |
YAHOO! |
Bennet Porter, Head of Marketing Emerging |
|
10:45AM-11:30AM |
Media Consumption Trends in the Philippines |
Sean Seamer, Asia-Pacific Director, |
|
11:30AM-12:15PM |
Digital Media and the Filipino Consumer in the Next 3 Years |
Jerico Barrera, Managing Director, |
|
12:15PM - 1:00PM |
LUNCH BREAK |
(DRIP) Music Marketing |
|
1:00PM - 1:45PM |
Media Synergy: How to Bring Digital Into the Mix |
James Lafferty, General Manager, |
|
1:45PM - 2:30PM |
Success 2.0: The Shifting Sands of Measurement |
Thorsten Nolte, CEO Deploy Digital |
|
2:30PM - 3:00PM |
Brand Response Advertising: Rich Media Innovations |
Jordan Khoo, APAC Sales Director |
|
3:30PM - 4:15PM |
iHub Media (Facebook) |
George Foo, COO iHub Media Pte. Ltd. |
|
4:15PM - 5:00PM |
The Fragmented Media Landscape |
Grant Watts, Regional CEO Admax Network |
|
5:00PM to 5:45PM |
Digital Marketing in a Downturn |
Kent Wertime, President, Asia Pacific |
|
5:45PM - 6:15PM |
COCKTAILS |
Pre-Boomerang Awards |
|
6:15PM - 7:15PM |
BOOMERANG AWARDS |
Awards |
DAY 2
|
TIME |
TOPIC TITLE |
SPEAKER |
|
8:30AM - 9:00AM |
Keynote 3: New Marketing Opportunities via Internet |
Fernando Fernandez, Chairman, Unilever |
|
9:00AM - 9:30AM |
Keynote 4: New Marketing Opportunities via Mobile |
Mike Wehrs, President & CEO, Mobile |
|
9:30AM - 10:15AM |
ABS-CBN on New Media Opportunities |
Teresita L. Villareal, Marketing Director |
|
10:15AM-11:00AM |
FRIENDSTER |
Ian Stewart, Friendster |
|
11:00AM-11:15AM
11:15AM-11:30AM
11:30AM-11:45AM |
Mobile Marketing Innovations |
Anuj Khanna, Chairman and CEO AFFLE |
|
11:45AM-12:00NN |
Launching of the new IMMAP website |
Angeli Lambsdorff, IMMAP VP |
|
12:00NN - 1:00PM |
LUNCH BREAK |
(DRIP) Music Marketing |
|
1:00PM - 1:45PM |
How SME's Benefit from Digital Marketing |
Mark Laccay, DRIP |
|
1:45PM - 2:00PM |
Forum with the SME speakers |
Facilitators (Arlene and Mon) |
|
2:00PM - 2:45PM |
Word of Mouth or Influencer Marketing Model |
Masaki Iwata Dentsu |
|
2:45PM - 3:00PM |
YAHOO! |
Yahoo! Mobile |
|
3:00PM - 3:20PM |
CASE: Integrating Digital Into the Marketing |
2009 Boomerang Gold Winner for Online |
|
3:20PM - 3:40PM |
CASE: Integrating Digital Into the Marketing |
2009 Boomerang Gold Winner for Mobile |
|
3:40PM - 4:00PM |
CASE: Best Use of Digital Innovation |
2009 Boomerang Gold Winner for Innovation |
|
4:20PM - 4:40PM |
CASE: Best Integrated Digital Marketing Campaign |
2009 Boomerang Gold Winner for Integrated |
|
4:40PM - 5:00PM |
Forum with the Boomerang Gold Winner(s) |
Facilitators will be the IMMAP Mobile |
|
5:00PM - 5:15PM |
CLOSING REMARKS |
Angeli Lambsdorff, IMMAP Vice President |
REGISTER NOW! 
