October 13-16, 2009
AIM ACCEED Conference Center
Makati City, Philippines
WHO SHOULD ATTEND
Graphic designers, corporate communicators, digital artists, photographers, creative directors, art directors, web masters, illustrators, AV producers, publishers, layout artists, print managers, production artists, educators, multimedia specialists, IT professionals, marketing and advertising executives. (The learning sessions will cater to Beginner to Intermediate Levels).
PROGRAMME DESCRIPTION
Adobe Photoshop CS4 Beyond the Basics
Speaker: Mario Ramirez
October 13, 2009 , Tuesday (Whole Day)
9:30am-4:30pm
NOW is the time for you to go to the next level. Learn advanced techniques and more powerful features of Photoshop that increases your skills and productivity. Topics include Advanced Selections using masks and advanced layers to create montage-images. Learn the Pen tool to create precise selections and curve-fitting Type. Color Enhancement shows the use of Adjustment panels (Levels, Curves) to remove color cast, improve contrast, and prevent color shifts. Master the use of Channels to create different Grayscale conversions, sharpen images and minimize digital noise. Advanced Retouching focuses on effective editing and retouching techniques. This includes the use of Blending Modes and brush techniques with the Clone stamp, Healing brushes and Patch tools to remove blemishes and spot-imperfections, and adjust skin tones. Power-User Features produce amazing results; Vanishing Point to repair or enhance perspectives and enhance 3D-based images, Extract to replace backgrounds behind difficult "fly away" hair, Liquify for shaping images, Auto-Align to create panoramas and merge images, and Content-Aware-Scale to apply different amounts of scaling on images. Now you can accept projects that you couldn't before.
Level: Intermediate to Advanced Level.
The Basics and Beyond of Publications Design
Speaker: Ige Ramos
October 14, 2009, Wednesday
9:30am-12:30nn
Learn how to develop effective design layout in your print and web publishing communication projects. Layout techniques, basics of typography, type categories, and principle of design (balance, proportion, unity) will be included in the discussion. Learn the fundamentals of what makes a great design layout that elicit strong impression and recall when doing your desktop publishing projects. Learn from case studies of current and past creative projects to benchmark your own communications project/s.
Designing For Web 2.0
Speaker: Reynaldo Mendoza
October 14, 2009, Wednesday
1:30-4:30pm
Web 2.0 describes changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web. Learn the styles and execution of graphic design on Web 2.0 applications, such as, blogs, social networks, corporate and community web sites. Modern web design techniques, web standards, interaction design patterns, web usability and accessibility will be discussed.
Combining the Power of Illustrator, Photoshop and InDesign
Speaker: Tony Bucu
October 15, 2009, Thursday
9:30am – 12:30nn
Graphics and creative professionals should optimize the use of combining Photoshop and Illustrator as powerful imaging tools along with the advance multi-page features of InDesign. As an industry standard software, Illustrator is focused on vector images while Photoshop on bitmap images, and later on putting them all together with InDesign. Learn how to and integrate the features of these software in creating and editing professional-quality graphics in your desktop publishing projects.
Guerilla Graphic Design
Speaker: Tony Bucu
October 15, 2009, Thursday
1:30pm – 4:30pm
Today's graphic design market is becoming more and more competitive that having a good concept and top-notch execution is only half of the total process. Nowadays, speed is of the essence. Not only should designers be able to deliver in time but they should also work within limited resources. In this emerging market of outsourced graphic design services, designers are trained to hone their creativity with speed. Learn how designers can create ads from concept to finished layouts in 2-3 hours without sacrificing quality and accuracy.
Producing Powerful Corporate Presentation Materials and Web Projects
Speaker: Ronnie M. Millevo
October 16, 2009, Friday (Whole Day)
9:30am-4:30pm
Making powerful and effective multimedia presentation is a MUST skill for corporate communicators, marketing and advertising professionals. Understanding how to use the elements and principles of design is a key factor to creating visual impact. Coupled with authoring tools available, the task is made easy and seamless. Learn how to apply the elements and principles of design in combining digital graphics, animation, sounds and video in an interactive presentation for corporate materials and web. Learn how Adobe and Microsoft programs are integrated to produce dazzling motion graphics to achieve interactivity and multimedia effects. Learn the tips, tricks, and techniques in using Adobe Photoshop (digital imaging), Adobe Premiere (for audio/video editing), Adobe Image Ready (gif animation), Adobe Flash (vector animation), Adobe Dreamweaver (for web design and publishing) and Microsoft Power Point to produce stunning multimedia and web communication projects.
REGISTER NOW! 
