Learn the fundamentals of permission-based email marketing and global best practices for developing, implementing and testing effective, profitable email marketing campaigns.

OBJECTIVES OF THE COURSE: At the end of the course, students should be able to:

- Exhibit a firm grasp of basic email marketing terminology , tools and techniques
- Identify where and how to integrate email into their marketing mix
- Create an immediately implementable email marketing campaign plan compliant with global best practices for permission and privacy

COURSE OUTLINE:

MODULE 1: Introduction to Email Marketing

- What is Email Marketing?
- Why Use Email Marketing?
- Common Email Marketing Mistakes

MODULE 2: Getting Started with Permission Email Marketing

- Permission Email Marketing: The Challenge
- The Five-Step Process of Permission Email Marketing

MODULE 3: List Building and Management

- Email List Building: Tools and Tips
- In-House vs. Hosted Email Software
- Building & Maintaining a Quality Email List
- 28 Ways to Build Permission-based Email Lists
- Getting Permission from Your Existing Database

MODULE 4: Email Creation: Best Practices & Industry Guidelines

- The Anatomy of a Healthy, Standards-Compliant Email
- Elements of Successful Email Messages
- Email Formats : Text, HTML and Multipart MIME
- Best Practices for Creating Email Content

MODULE 5: Delivery, Testing & Measurement

- Must-Do's for Increased Deliverability
- Pre-Campaign Testing for Content, Design and Deliverability
- Post-Campaign Analysis and Measurement

FINAL PROJECT:  

- Create and Send a live email campaign
- Case Study report on email campaign due March 12, 2010

RESOURCE SPEAKERS AND EXPERTS:

Ms. Chinie Hidalgo Diaz is the Marketing Director of Teleforce Asia Inc. and acts as Strategic Email Marketing Consultant to several local corporations including the Lica Group of Companies, eLBC and Digiprint. Her affiliations include membership in various organizations such as eMarketing, Association, Internet & Mobile Association of the Philippines, and the international Email Marketers Club. She is also currently the only Philippine member of the Email Experience Council where she holds a seat in the Roundtable for Consumer Education.

Ms. Elaine Uy is Chief Marketing Officer responsible for all Yehey properties like Yehey.com, Stir.ph, Results.ph, and head of GrasshopPR services. Together with her team, she championed the award winning projects like the Globe Paramihan Challenge, the Island Cove Adventure blogger event, and the Gold Quill award for Brewing Point Virtual Press Conference.

WHO SHOULD ATTEND? Entrepreneurs, product champions, brand activation team members, ad agency executives, media managers, marketing, and advertising professionals who need to sustainably engage their customers through effective marketing channels.

REGISTRATION FEE: Php 5,500.00 + VAT inclusive of the snacks during the classroom sessions, access to an online course, training kit, and certificate of course completion.

COURSE SCHEDULE:

Online: February 26 - March 12, 2010 (available 24/7, recommended at 4 hours per week)

VENUE: Face-to-face sessions will take place at the 3rd Floor, Ateneo Professional Schools Building, 130 H.V. Dela Costa St., Salcedo Village, Makati City, Philippines.

HOW TO REGISTER: Register below and email to james@fmi.com.ph, maan@fmi.com.ph or fax to 8960637, 8902101. For inquiries, please call Fiera de Manila, Inc. 8960639, 8960637, ask for James or Ms. Maan, visit website: www.fmi.com.ph

Please pass this Invitation to interested friends and colleagues.

REGISTER NOW!