Registration Fee: P6,900 + VAT inclusive of online course access and Certificate.

Marketing should lead to sales! True to its calling to provide courses that are practical and that impact the bottom line, Ateneo ACES brings you --- MARKETING THAT SELLS, a course designed to give you, a non-marketing practitioner, a comprehensive but practical look on marketing with focus on the marketing management processes to impact better sales and how best to reach your market. With Ateneo-quality education and access to course materials on a 24/7, you are sure to gain a perspective that aligns all your marketing efforts.

Marketing That Sells is an Online Course accessible to anyone with internet access. Log onto class anytime, anywhere! Collaborate with our Experts and fellow participants from all over the country via online chat, forum, and activities. The course has exciting, dynamic aspects, such as, podcasts, simulations, animation, online exams and much more!

What's in it for you?

Gain an in-depth understanding of how Marketing impacts organizations, especially the sales effort. Understand what works and what doesn't in today's current market reality. Get a better understanding of how market-responsive communication works. Get to know the strategies already at play today and enhance the skill to come up with your own.

How This is Beneficial to Companies?

Get to understand how best to position your products, giving your company leverage resulting to more sales. Foster effective marketing mindset within your workforce and observe how their ideas affect your company's sales and targets.

PROGRAM OVERVIEW

1. Module 1: Understanding the Critical role of Marketing in Organizations and Society

A. Understanding Marketing in the modern context
B. The 5 elements of marketing process

II. Module 2: Knowing the Customer

A. Understanding Buyer Behavior
B. Market Segmentation
C. Market Targeting

III. Module 3: Basic Marketing Strategy: The Positioning Statement

A. Differentiating and Positioning

IV. Moduel 4: The pricing Strategy

A. Setting the Price
B. Responding to Price Changes

V. Module 5: Marketing Communication

A. The Communication Process
B. Developing Effective Communication

Our Subject Matter Expert

NOEL M. CORTEZ enjoys the best of both worlds --- the corproate and the academe: Of the 17 years of corporate experience that Noel Cortez has had, half of those are in the field of marketing as a Senior Brand Manager in Unilever, as Marketing and Product Development Head of Ramcar, and as a Segment Manager in IBM. Noel also proved to be equally competent in sales and distribution, becoming a member of Globe Telecom's Sales Management Committee in various capacities, to wit: Sales Strategy and Channel Development Head, Retail Business Head, Dealer Sales head, and SME Corporate Sales Head. He is currently the Vice President and Head of Corporate and Product Markeitng of Bank of Commerce.

NOEL is currently the Director of the Marketing Distribution Management Program for the Asian Institute of Management (AIM) EXCELL, as well as, Professor for Sales and Marketing for AIM's MBA Program. Noel finished Electrical Engineering from the University of the Philippines in 1989 and earned his Masters in Business Management from AIM as a Full Scholar.

About Ateneo CORD E-Learning Series (ACES)

The Ateneo CORD E-Learning Series (ACES) is a service provided by the Ateneo Center for Organization Research and Development (Ateneo CORD) and the Ateneo Java Wireless Competency Center (AJWCC). The two centers are working together to deliver online courses that are designed to respond to the needs of the busy individuals who seek to build their opportunities through innovative training and learning sessions.

To register, please call Fiera de Manila, Inc. at telephone numbers: +632-8960639, 8960637, 8992952, ask for Ms. Maan or James, fax: +632-8960637, 8902101, email: fiera@info.com.ph, visit web site: http://www.fmi.com.ph

REGISTER NOW!