This is an annual event of the Philippine Internet Commerce Society (PICS) incorporating the industry's conference and exhibit with this year's theme: "Who says the World is Round? Flattening the World Through Technology."

PICS, as a private sector advocate of electronic commerce, will conduct a two (2) day conference and exhibit discussing current global e-business trends and bringing technology to full use of small and medium enterprises in order to reach wider markets and do business globally.

The Philippine business community is largely composed of small and medium enterprises (sSMEs), accounting 99.4% of registered firms in the country. It is the SMEs that fuel the country's economy into the path of development and progress. The Philippine SMEs have to go global, it has to go digital! It is for this reason that we have to build the SMEs at the frontier of Philippine business and equip them with proper technology to use so they can do business globally.

Leading technology and software vendors, internet and web services providers, IT and Management consulting companies, mobile and wireless telecom companies, training institutes, software development companies, e-banking and financial institutions, content providers, and government agencies, will showcase and demonstrate the latest wireless and mobile, internet, e-commerce & e-business solutions, technologies, and innovations at the exhibit floor.

Computer hardware, software and peripherals, E-Commerce Solution providers, Internet and Web development services/solutions, Telecommunications, Mobile and Wireless communication products, Management and IT consulting, Training Institutes and Education centers, E-Learning centers, Financial Institutions, Internet Banking, Software Development Companies, Internet Security Products, Internet Service Providers, IT Support Centers, Call Centers and CRM, Online Media, and e-Government services.

E-Commerce Professionals, SMEs, Entrepreneurs, Businessmen, Chief Information Officers, Wireless Content Entrepreneurs/Providers, Financial and Internet Bankers, IT/MIS Managers, IT Profesionals, IT Project Managers, Cyber Lawyers, Policy Makers, Legislators, Educators, Web Developers, Law Enforcement Personnel, Venture Capital Firms, Managing Directors and CEOs, CRM Managers, Direct Marketing Managers, Database Managers, I.T. Managers, Brand and Product Managers, Customer Care Managers, Call Center and Telemarketing Executives, Marketing Directors and Managers, DM and CRM Agency Owners, General Managers/Owners, and those responsible for the development and implementation of business strategies geared towards E-Commerce.